12 Ways to Align Your Marketing Plan to Product Roadmaps

Wouldn’t it be nice if your marketing plan aligned with other department’s activities?

One of the reasons it’s so hard to implement a marketing plan is that what you’re trying to do may clash with other dept activities, schedules, and deliverables. This often happens when there is a dependency on the software or product development team.

One way to resolve this is to map both plans, see where they align, and what gaps need to be filled. Here’s how to do it!

4 Business Writing Tips for Non-Native English Speakers

Non-native English speakers often face significant hurdles when communicating when they move to English speaking countries, such as the US or UK. These challenges can include navigating language nuances, cultural expectations in written communication, and industry-specific jargon.

Updated – Communications Plan Templates for MS Office and Apple iWorks

If you work in an IT company, you know that communicating both internally and externally to customers is always a challenge.
Creating a communications plan especially in IT is difficult as due to the dynamic nature of the industry, multiple stakeholders, and the technical complexity of the products.
If I were to identify some of the main challenges I see, it would include the following:

How to Structure a Small Business Action Plan (Excel templates)

If you run a small business, you’re forever alert to a better way to juggle the thousand and one tasks that make up your work week. And there’s no shortcut here. As every scenario is unique, you need to investigate which tools, hacks, or frameworks work best for you.
So, with this in mind, I decided to re-examine how I run my business. Right down to the nitty gritty.

What Installing an IKEA Home Office Taught Me About User Experience

Last week, we went to IKEA to get some new equipment for our home office. In this Klariti tutorial, we look at how to write an installation guide that makes the assembly experience as smooth as possible, and include a series of checklists you can follow to ensure you’ve covered all points.

10 (More) Writing Guidelines for SaaS Applications

Your product has to compete with an increasing number of rivals. When you do land a prospective customer, make sure that the instructions are easy to follow, relevant, and unambiguous. Let’s look at two examples from Apple and Microsoft’s guidelines for web writing.

The ‘Accidental’ Proofreader: 7 Ways to Refine Technical Texts

Remember, consistent practice is key to improving your proofreading skills. In addition to the above suggestions, I’d suggest that you look at proofreading as a separate task in the document development process.
For example, if you use software like Jira/Trello to manage your writing projects, add a specific ticket for proofreading. This ensures you carve out enough time to perform this task before you send the documents out to customers.

How to use ChatGPT to Respond to RFPs

I’m increasingly using ChatGPT for different writing related tasks. To be clear, I’m not asking it to write original text for me, rather to help with the support tasks, such as research, analysis, proofing, and validation.

This is the first in a series of articles on how to use ChatGPT – Google Gemini and Claude are just as effective – to refine your response to RFPs.

How to Write B2B Case Studies

This article presents a framework to write compelling case studies using ChatGPT. Since the initial draft of this document, ChatGPT and other LLMs have arrived. These offer a sophisticated toolkit to improve different aspects of your writing. If you’re interested in learning more about this, I’d encourage you read the following ChatGPT and Google Gemini tutorials on Klariti.

5 issues to avoid when collaborating on Microsoft Word documents online

Managing large MS Word document is a challenge, especially if you’re working with text and reviewers from other team members. Track changes, especially when done online, can create all kinds of issues with formatting and layout.
However, there are several techniques to avoid this happening. Here are some guidelines to consider

White Paper Template for Renewable Energy Industry

Why write a white paper for the renewable energy?
Right now, government bodies are looking at alternatives to traditional energy sources, such as oil. For this reason, companies with products and services related to renewable energy are increasingly in demand.
However, there’s a lot of competition in this space. One way to gain attention is to write a white paper which addresses a specific pain point. This will raise your profile and give you an edge over your competitors.
Interested?
Here’s five reasons to publish a white paper for renewable energy:

Protocol for Daily Stand-Up Meetings

During lockdown, I’ve looked at different ways to refine how I work. When I began to forensically track my performance, it became clear that I was ‘leaking’ time in ways I hadn’t taken into account. Two of the major influences came from the surgeon Atul Gawande’s book The Checklist Manifesto and Andrew Huberman’s protocols. Here’s a rough draft of a protocol for my daily stand-up meetings.

How to Create a ‘Bespoke’ Training Plan using Google Gemini

One of the most practical applications of AI is its ability to create ‘bespoke’ training plans. The limitation of most training courses is that they are too generic, cover material you already know, and fail to provide the level of detail you want.
In this tutorial, I’m going to walk you through how to create a tailored training plan. To give it some context, I’ll develop a plan to upskill a remote IT team. I’m using this as an example as increasingly we’re working as part of remote teams, and I suspect that coordinating the onboarding, upskilling, and development for remote workers can be quite challenging. While there are a lot of generic training materials out there, how do you find a way to carve out a bespoke plan for your team?