Why is so hard to write a marketing message in one sentence? Use these Marketing Plan Templates (5 x MS Word templates and 10 Excel spreadsheets) to summarize the Who, What, Where, When, and How questions of marketing and sales activities for the planning year. Analyze your competitors in order to position your product or service Develop your product so that […]
Excel Template – Customer Referrals
April 26, 2018 By
Use this Excel template to track customer referrals. Download Excel template Download: Customer Referrals File format: Excel.xlsx How to use the Excel template Enter values in each of the cells. Right-click on the chart. Refresh the data. Template Contents For each employee, capture the following: Customer Name Your company’s product Customer contact name Customer Phone […]
5 Benefits of Writing Case Studies
March 29, 2017 By
Case studies are the first reference document decision-makers turn to when researching a new product, according to market research firm Gartner. For prospects, case studies are an effective way to identify potential solutions that may address their requirements. For this reason, small businesses owners should consider developing a library of case studies to capitalize on […]
How to Write a Technical Datasheet
March 13, 2017 By
In this tutorial, we look at how to write, review, design and improve your datasheets. What is a Datasheet? Definition: A data sheet is a summary of technical product. It identifies the core features, specifications, and other criteria that the reader will need to understand. If this is your first time writing a data sheet, […]
How to improve the subject line of an email
September 8, 2016 By
First, think of the response you want from the reader. Second, put the most important point at the start. Third, highlight one thing only. The problem with most subject lines in emails is that they’re written either: As a placeholder, something to put in while you write the actual email After the email is written […]
The Netflix ‘Audience Analysis’ Dilemma
January 6, 2014 By
If you use Netflix, you’ll be familiar with the way it tries to anticipate your interests and suggest movies according to your previous viewing patterns. What’s interesting here is that it’s quite good at it. After using it for a few months, Netflix has started to suggest movies that, reluctant though I am to admit […]
12 Ways to Align Your Marketing Plan to Product Roadmaps
August 6, 2011 By
Wouldn’t it be nice if your marketing plan aligned with other department’s activities? One of the reasons it’s so hard to implement a marketing plan is that what you’re trying to do may clash with other dept activities, schedules, and deliverables. This often happens when there is a dependency on the software or product development […]
25 More Free eBooks on Social Media
December 8, 2010 By
Last week we shared some free ebooks on Social Media. I’ve found twenty-five more and share them below.Some are by Chris Brogan, SEObook, Skellie (personal favorite) and Stacie Mahoe. Most are PDFs.
Do ‘Aggressive’ Sales Tactics Work?
November 5, 2010 By
While we teach our kids to be respectable when in school, we then encourage them to tear the opposition asunder when they play sports. Getting the right balance between competition and aggression is very difficult. I see this with team leads who try to bully others into working harder (ironically, these targets are usually the workhorses) and with sales people who try to intimidate others into buying products.
Facebook: The Quickest Way To Get More Fans
March 1, 2010 By
Ask. That’s it. If you want more Facebook fans, ask people to connect. But, here’s Catch 22. You have to ask in the right way. Asking strangers doesn’t work. Here’s how I do it. Facebook: the Quickest Way To Get More Fans I run twelve Facebook pages and this seems to work best. To get […]
How to Write B2B Case Studies
February 25, 2010 By
Case studies are an effective B2B promotional tool especially when your products and services are intangible, expensive, highly technical or provide benefits that are not instantaneously derived upon purchase. Supporting marketing collateral that tells the stories of other customers’ experiences with what you are selling are often useful to share with prospects during the sales […]
What You Can Learn From BMW’s Innovation Philosophy
January 30, 2010 By
How Would You Re-Define BMW’s Innovation Philosophy? How do you define innovation? Graham Horton has translated BMW’s definition of innovation for those who don’t speak German. I (used to) speak a little German and hope to get the original translation from Graham.