How to Start a Business Blog (with no budget)

How can you develop a blog for your new business? Elli from Botswana wrote in to ask how she could develop a blog writing framework for her new accountancy business. She says, ‘Writing article after article is a bit of a grind. Is there some way I can speed up what I’ve written or re-use […]

1 Minute Writing Tips: Writing an Executive Summary

What’s an Executive Summary? Think of it as a sales pitch. It’s designed to encourage the reader to turn the page and read the rest of the document. How do you do this? What’s its purpose? Its purpose is to: Highlights the major points of the report Describes any results, conclusions, or recommendations from the […]

How to Write Your First Blog Post (with writing template)

This article explains how to write blog posts that read well, are SEO friendly, and fast to write. Download: Blog Writing Template For Beginners Blog Post Writing Guidelines Write the blog post as follows: Heading 1: Post Title [include keyword e.g. 5 Business Writing Mistakes] Open the first sentence with a question. Why? This makes […]

How to Write Abstracts – Part 3

Looking for abstract writing guidelines? In this tutorial, we look at how you can write better abstracts for business and technical documents. Learn more about this Business Plan template Here are some guidelines to get you started: One idea per paragraph – keep to one idea per paragraph. This keeps the reader oriented. It also […]

9 Ways To Improve Your Executive Summary

Want to improve your executive summary? Here are nine ways you can improve the style, language, and effectiveness of the executive summary for your next business plan or proposal. Download Now – Buy Here! [Learn more about these Business Plan templates here] The Executive Summary creates difficulties for many proposal writers. Is it part of […]

How to Overcome Business Writer’s Block

Business Writer’s Block is what? Well, it tends to happen when you’re in a hurry, flustered, or tried. ‘If you don’t understand it, you can’t write it.’ This isn’t totally true. You can write something — it mightn’t be great — by distracting the reader, playing with clever words, and showing off. But others see […]

How to Create an Index for Technical Documents (With Screenshots)

Is an index old fashioned? With everything on the web, do you even need an index? The first thing. Not everything’s on the web. The second: What’s not on the web often needs an index to direct the reader to relevant content. The third: A good index makes good content even better. It won’t save poor writing […]

How to Write Abstracts – Part 2

In this tutorial, we describe how to write an abstract, for example, for reports, proposals, case studies, and other types of documentation. An abstract… it sounds so simple… Ok, explain ‘gravity’ in one sentence? Hard, isn’t it? Remember the frustration you’ve felt when someone asked you to explain a difficult concept? It’s easy to talk […]

5 Case Study Writing Guidelines

Why is it so hard to write a case study? I think it’s to do with three things: identifying your reader, knowing the topic, and presenting the material correctly. Construction Case Study template 5 Case Study Writing Guidelines Let’s look at five ways to improve the structure of your next case study. #1 Background Assume […]

Peter Bregman’s 4 Persuasive Writing Techniques

Of all the writers on Harvard Business Review, Peter Bregman is the most persuasive. He’s the only writer on HBR that I make time and stop for; others I scan. 4 Persuasive Writing Techniques He also has an interesting writing framework. Let’s take a look and see if you can apply some of his methods […]

5 Reasons Why Your White Papers Don’t Work

It’s not easy to write a white paper. And reading them can also be quite a challenge. Unfortunately, many white papers are difficult to digest and come across as though slightly ‘nerdy-types’, locked in research labs, prepared them with very little consideration for their readers. Like other types of publications, such as a case study, […]

How to Structure a B2B White Paper

In the IT industry, the white paper has become a popular tool for promoting a new product or service. It’s frequently used in tandem with case studies and other sales literature as part of an overall marketing campaign. In this article, I’ll show you how to write an effective white paper that gets your company […]

10-Point Checklist For Headline Writing

Looking for headline writing tips that will capture attention immediately and force readers to stop in their tracks? Who doesn’t? What exactly are headlines? What purpose do they serve? Headlines are the ‘ad’ for what’s about to follow. Its purpose is to tease the reader into clicking or reading more. If your headline fails, no one […]

Business Rules vs. Business Requirements

Summary: Understand the difference between business requirements and business rules before you start defining the business process. This Klariti tutorial will explain how to write business requirements and how, and where, to include business rules in your process and workflow designs. Business Rules vs. Business Requirements One area where many graduates and business analysts get […]

21 Executive Summary Writing Tips

Summary: An Executive Summary is one of the most challenging types of writing. This short document requires structure, planning, and persuasion. This Klariti tutorial will explain how to write an executive summary that gets your reader’s attention, highlights your unique point of view, and encourage the reader to examine the main document, typically a business […]