Tag Archives: Web Writing

How to Write Better Search Engine “Sorry, No Results” Webpages

In this web writing tutorial, we look at how to improve the text displayed when a search engine returns no results. In other words, we are going to write content that will help the user find the content on your website by suggestion how they can improve their search query, alternative methods to search the […]

How to Develop ‘Hub and Spoke’ Product Feature Pages

Summary: Key content requirements for software product feature pages are: introduce features, answer questions, and provide user stories. The Purpose of Product Feature Pages The product feature page is the front door to sales. It should be designed for customers searching for products that solves specific problems. This means that when designing the features page […]

[Video] Why ‘About Us’ is the 2nd most important page on your site

Let’s do an experiment. Pretend you’ve never visited your own site. Remember, you know nothing about you. Nothing. Look at your About Us page? Be honest, whats the one thing that’s wrong with it? Why Your About Page is the Second Most Important Page on Your Blog? Your About Page should NOT be: An afterthought, […]

How to write mobile content for Android and iOS

Looking for writing guidelines for mobile devices? With one third of all content now appearing on mobile devices. let’s look at how to develop content that works well on small screens, encourages users to perform tasks, for example, buying something on your website, and also ensures that they come back looking for more! Let’s start […]

Audience Analysis Checklist For Marketing Plans

Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Audience Analysis Checklist If you’re looking for ways to improve your audience analysis and conduct better market research, […]

Jane Austen on Persuasion in business writing

Jane Austen “How quick come the reasons for approving what we like.” Want to be a more persuasive writer? A few suggestions: Tap into the reader’s values. Be decisive. Don’t sit on the fence. Force the reader to take sides, hopefully with you Ask the reader a question, often framed as a dilemma. Help them […]

How to make Matt Cutts fall in love with your blog

Put yourself in Matt Cutts’ shoes. When people click Search, you give them the best results. How do you decide what really is the best? Understanding this is the key to creating content – not just text – for Google. It’s after quality. Yes, I know, there are exceptions to the rule but after blogging […]

17 Training Plan Writing Guidelines

Let’s say you’ve been asked to create a new training plan. You want to develop a series of modules that provides real value, that helps the learner succeed, and makes you, the trainer, feel satisfied. Where do you start? Let’s begin with these guidelines. When writing the training material: Highlight the benefit. Instead of describing […]