Tag Archives: Web Writing

How to Develop ‘Hub and Spoke’ Product Feature Pages

Summary: Key content requirements for software product feature pages are: introduce features, answer questions, and provide user stories. The Purpose of Product Feature Pages The product feature page is the front door to sales. It should be designed for customers searching for products that solves specific problems. This means that when designing the features page […]

How to write mobile content for Android and iOS

Looking for writing guidelines for mobile devices? With one third of all content now appearing on mobile devices. let’s look at how to develop content that works well on small screens, encourages users to perform tasks, for example, buying something on your website, and also ensures that they come back looking for more! Let’s start […]

Jane Austen on Persuasion in business writing

Jane Austen “How quick come the reasons for approving what we like.” Want to be a more persuasive writer? A few suggestions: Tap into the reader’s values. Be decisive. Don’t sit on the fence. Force the reader to take sides, hopefully with you Ask the reader a question, often framed as a dilemma. Help them […]