Category Archives: Social Media

How to Write a Social Media Policy – Part 2

Social media policies create a dilemma for HR. Should it be part of the Employee Handbook or created as a standalone document? As someone who writes social media policies for a living, I’m inclined to recommend the latter. Cross-reference it from the Employee Handbook, so it’s easier to manage as a separate document. Of course, […]

4 Ways Twitter Can Improve Your Writing Skills

Can Twitter really, really make you a better writer? It’s just texts, right? I avoided Twitter when it first came out. It seemed trite. Silly. I had better things to do. But… something gnawed away at me. Maybe I was the one missing the point. Worse, maybe I was missing out on business leads, sales […]

Why Social Media Won’t Save Your Business

Ever feel that social media is a waste of time? It sounds like heresy to say it, especially with experts telling us every day that we must have Facebook pages, twitter conversations, and linkedin networks. But here’s another way of looking at social media. It’s to do with ROI. Who Benefits From Social Media It’s very simple. […]

How to Write a Social Media Policy – Part 1

The Soci­ety for New Com­mu­ni­ca­tions Research Best Prac­tices com­mit­tee has spent a year research­ing cor­po­rate social media poli­cies. The project included gath­er­ing case stud­ies on com­pa­nies’ blog­ging pol­icy devel­op­ment and imple­men­ta­tion for com­pa­nies man­ag­ing inter­nal and exter­nal cor­po­rate blogs and other forms of social media. From this research, the com­mit­tee devel­oped a set of SNCR-endorsed best prac­tices. We now present these 27 best prac­tices and poli­cies for devel­op­ing and imple­ment­ing cor­po­rate blog­ging poli­cies and guidelines.

19 Twitter Tips From Tom Peters

You know Tom Peters? The guy who writes all those best-selling business books? I’ve been following him on Twitter for a few months and, as they say, you learn for the best. I’ve looked at how he uses Twitter and try to blend that into the approach I use. And it seems to work. Download […]

How to create a Social Media budget

The terms social media and social networking have been tossed around for quite some time now, but businesses are struggling with how to implement these strategies in their budgets.  How much is too much, how much is too little?  There are many factors on how to plan a budget, and the same goes for social […]