This is a 10 part series on creating Market Research Plans. Market Research Planning 101 Why Develop a Market Research Plan? Where’s the benefit? The 3 Key Ingredients in Every Market Research Plan Market Research For Small Business Owners Remember Pink iMacs? What Jose Mourinho Taught Me About Market Research Kickstart your Market Research Rocket […]
In this tutorial we look at the seven stages of market research planning and share MS Word and Excel templates for Market Research. You can then use these forms, checklists, surveys, and questionnaires to complete the seven stages in the Market Research process: Stage 1 – Why You Need a Market Research Plan Stage 2 […]
What’s the best kept secret at Google? Probably the Google Trends market research software. If you’re thinking of developing a new business, product, or service, Google Trends is worth examining. It’s free, very easy to use, and gives you a nice insight into how Google predicts what’s hot, and what’s not. You can also look […]
Jose Mourinho is the most successful football coach in the world today. No one else has won more league titles and silverware than the Portuguese manager.
What fascinates me about Mourinho is the incredible attention is the staggering amount of research he does before meeting the opposition team. Unlike most sports managers, Mourinho will spend late nights crunching numbers and seeing what system best suits his team – based on the data his research team has gathered.
This is Part One of a Ten part series on creating a Market Research Plan. The sections will roughly be the following:
1. Define What and Who You Want To Research. Who is your real target audience?
2. Define the Problem Statement
3. Develop a Market Research Proposal
4. Design the Research Study
5. Develop Your Market Research Proposal
6. Test the Market Research Design
7. Collect Data
8. Analyze and Interpret the Data
9. Report the Results
10. Next Steps