How can you create a business if you’ve never met your customers? DOWNLOAD – The Audience Analysis Template includes a 30-page MS Word template and an MS Excel spreadsheet with 130 entries. Use this template to learn more about the target audience for your projects and what they want to achieve, for example, visit your website or buy your product. Instant […]
Category Archives: Marketing Plan
How to write a Marketing Plan
Why is so hard to write a marketing message in one sentence? Use these Marketing Plan Templates (5 x MS Word templates and 10 Excel spreadsheets) to summarize the Who, What, Where, When, and How questions of marketing and sales activities for the planning year. Download Now I’ll be honest, I’ve never loved grammar. It goes back to primary school and […]
If you plan to build an e-commerce site, conducting Audience Analysis will allow you to create personas around which you can then build content. Personas as designed using the information you gathered during market research activities. DOWNLOAD Audience Analysis Templates Instant Download – Only $9.99! Worksheets include 130 points you can use to capture demographic date Audience Analysis Template […]
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Mar
Mar
How do you describe your product to a new customer? As part of your marketing plan, you need to consider how to present your products to attract potential customers and also generate repeat business for your current customer base. Over the coming weeks, we will look at how to develop a product from scratch, define […]
13
Mar
Mar
In this tutorial, we look at how to write, review, design and improve your datasheets. What is a Datasheet? Definition: A data sheet is a summary of technical product. It identifies the core features, specifications, and other criteria that the reader will need to understand. If this is your first time writing a data sheet, […]
22
Feb
Feb
Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Audience Analysis Checklist If you’re looking for ways to improve your audience analysis and conduct better market research, […]
22
Feb
Feb
Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Somerset Maugham, the writer of The Razor’s Edge, said that you can never know your characters well enough. […]
22
Feb
Feb
Summary: user profiles help connect customer needs to specific products and services. Your ability to define accurate user profiles influences your content strategy, communication plan, and product development. Why do we need user profiles? Different reasons. The main one if that when we are starting out, saying building an educational product, we may have an […]
09
Feb
Feb
Let’s pretend for a moment that you’re writing a movie. Where would you start? In the old days before the film industry became just that, an industry, maybe you could get away with writing a great script and creating a movie. Though there are exceptions, for the most part, that’s all changed. The role of […]
06
Jan
Jan
If you use Netflix, you’ll be familiar with the way it tries to anticipate your interests and suggest movies according to your previous viewing patterns. What’s interesting here is that it’s quite good at it. After using it for a few months, Netflix has started to suggest movies that, reluctant though I am to admit […]
When I go buy petrol, they try to upsell me chocolate. It’s pink and nasty looking. ‘No thanks, I’m trying to lose weight,’ I say, feeling embarrassed. ‘No problem,’ the attendant replies. ‘No problem?’ Was their a problem? If you run a business, it’s often interesting to look at these everyday situations and ask: Why […]
05
Oct
Oct
J.K. Rowling said that she never wrote with a specific audience in mind. When she started to write Harry Potter in a cafe, her priority was to get the story down first and let the rest take care of itself. This approach may work in fiction but can you apply it to business documents? In […]
Can power users make or break a new product, even before it hits the shelves? When developing your marketing plan, give some consideration to how power users (usually the early adopters) will relate to your product. Why is this important? Power users, especially if they have a blog, social capital, or newspaper column, will be […]
Wouldn’t it be nice if your marketing plan aligned with other department’s activities? One of the reasons it’s so hard to implement a marketing plan is that what you’re trying to do may clash with other dept activities, schedules, and deliverables. This often happens when there is a dependency on the software or product development […]
01
Aug
Aug
One of the simplest ways to improve your marketing plan, is to use Focus Groups to gather data about your target audience. You don’t need a large budget to do this. Indeed, most of the Audience Analysis demographics we capture are performed in small focus groups with 5-10 people. Instant Download – Only $9.99! [Learn […]
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