How to Write a Great Case Study
If you’ve been commissioned to write a case study, or are interested in starting a lucrative career as a marketing writer, this 21 page tutorial should give you a solid understanding of the fundamentals involved.
Most people wag their finger and tell you cliches are bad – Google clichés in writing! – but I have a certain warped affection for them. Here’s why. Where do clichés come from? One of the occupational hazards of being a writer is that you see things that others don’t. Y’know, like clichés? Let’s look at […]