Your product has to compete with an increasing number of rivals. When you do land a prospective customer, make sure that the instructions are easy to follow, relevant, and unambiguous. Let’s look at two examples from Apple and Microsoft’s guidelines for web writing.
Category Archives: Web Writing
The words you choose within your app are an essential part of its user experience. Learn how to improve content for web and mobile applicatons.
In this web writing tutorial, we look at how to improve the text displayed when a search engine returns no results. In other words, we are going to write content that will help the user find the content on your website by suggestion how they can improve their search query, alternative methods to search the […]
Put yourself in Matt Cutts’ shoes. When people click Search, you give them the best results. How do you decide what really is the best? Understanding this is the key to creating content – not just text – for Google. It’s after quality. Yes, I know, there are exceptions to the rule but after blogging […]
So, you wanna blog every day, huh? Sure, you do. Sure, you do…. Ok, before I show you how to write blogs posts every single day, including weekends, let’s back up for a second and look at WHY you might want to do this, what benefits it offers, and also the possible downside to […]
Every writer’s dilemma. Should I use a Mac (silver, cool, sassy) or a PC (grey, practical, and mother of Clippy)? Let’s pretend we’re rationale human beings for a minute. Someone asks if they should stick with the PC they already have or become one of the beautiful people by buying a Mac. Yes, it’s actually […]