I had planned to call this article ‘The Nine-Step Strategy for Writing Summaries That Intrigue Readers’ but had a second look. It’s a bit long. And as this article is about writing headlines, summaries and abstracts, well… Let’s stick to the plan.
“An abstract highlights the key points you want your reader to remember after they’ve read your document.“
Wouldn’t it be nice if your marketing plan aligned with other department’s activities?
One of the reasons it’s so hard to implement a marketing plan is that what you’re trying to do may clash with other dept activities, schedules, and deliverables. This often happens when there is a dependency on the software or product development team.
One way to resolve this is to map both plans, see where they align, and what gaps need to be filled. Here’s how to do it!
If you run a small business, you’re forever alert to a better way to juggle the thousand and one tasks that make up your work week. And there’s no shortcut here. As every scenario is unique, you need to investigate which tools, hacks, or frameworks work best for you.
So, with this in mind, I decided to re-examine how I run my business. Right down to the nitty gritty.
In the fairy tale, The Boy who cried Wolf, the villagers stopped believing the child. There was no wolf, they thought which was true until one day… The same thing occurs when you – or someone above you – creates an artificial deadline. I’m looking at a report that says we have a hard deadline […]
Need to create a Strategic Action Plan? Your business will benefit from using an Action Plan to link your business goals to your strategies. This plan lets your develop a series of tasks that you can assign to targets and review as they are accomplished.
This is Part One of a Ten part series on creating a Market Research Plan. The sections will roughly be the following:
1. Define What and Who You Want To Research. Who is your real target audience?
2. Define the Problem Statement
3. Develop a Market Research Proposal
4. Design the Research Study
5. Develop Your Market Research Proposal
6. Test the Market Research Design
7. Collect Data
8. Analyze and Interpret the Data
9. Report the Results
10. Next Steps
