Tag Archives: Plan

How to Write Abstracts – Part 1

I had planned to call this article ‘The Nine-Step Strategy for Writing Summaries That Intrigue Readers’ but had a second look. It’s a bit long. And as this article is about writing headlines, summaries and abstracts, well… Let’s stick to the plan.

“An abstract highlights the key points you want your reader to remember after they’ve read your document.“

Project Manager’s Dilemma: Soft Deadlines v Hard Deadlines?

In the fairy tale, The Boy who cried Wolf, the villagers stopped believing the child. There was no wolf, they thought which was true until one day… The same thing occurs when you – or someone above you – creates an artificial deadline. I’m looking at a report that says we have a hard deadline […]

A Project Management Tip from… General Norman Schwarzkopf

What can the military teach you about running a better business? General ‘Stormin’ Norman’ Schwarzkopf is probably one of the best known US military strategists in recent times. An analysis of how military leaders organize resources, champion team leads, and schedule conflicting priorities helps us organize our business on a smaller scale. What Business Managers […]

12 Ways to Align Your Marketing Plan to Product Roadmaps

Wouldn’t it be nice if your marketing plan aligned with other department’s activities? One of the reasons it’s so hard to implement a marketing plan is that what you’re trying to do may clash with other dept activities, schedules, and deliverables. This often happens when there is a dependency on the software or product development […]

What the Romans Taught me About… Business Planning

Sometimes looking back gives us a little more perspective. The Romans were the first to build roads. Real roads. Networks. They connected Constantinople to Seville and London to Carthage. All paths lead to Rome. If that isn’t impressive enough some of those roads are still in place today. Think about this. They built the roads […]

Market Research – What Do Customers Secretly Think of Your Brand?

This is Part One of a Ten part series on creating a Market Research Plan. The sections will roughly be the following:

1. Define What and Who You Want To Research. Who is your real target audience?
2. Define the Problem Statement
3. Develop a Market Research Proposal
4. Design the Research Study
5. Develop Your Market Research Proposal
6. Test the Market Research Design
7. Collect Data
8. Analyze and Interpret the Data
9. Report the Results
10. Next Steps

Trump’s Guide to Business Writing

‘All of the women on The Apprentice flirted with me – consciously or unconsciously. That’s to be expected.’ Donald Trump Ever watch the Apprentice? I enjoy waiting for Trump to pull the trigger and give it to them. ‘You’re fired!’ It’s nice to watch this from the safety of our sofas. We’re involved but also […]