The White Paper has its origins in the diplomatic service where they were public policy statements. In those days, there were typically three papers: white papers; grey papers for informative purposes; and black papers which detailed disavowed clandestine activities. 15 royalty-free MS Word White Paper templates. 15 White Paper Templates At the time, Government and […]
White Papers: 9 Persuasive Writing Techniques
March 11, 2015 By
Here’s a question. When you’re read something and you find yourself leaning in, pen in hand, ready to make notes. What is it that makes the reading matter so interesting? For me, it happens when I’ve found the answer I’ve been looking for. It’s actually that simple. Had a problem Found an answer. What’s so […]
4 Writing Tactics from Desperate Housewives (+ Audience Analysis template)
September 18, 2013 By
Can one hour with Eva Longoria really make you a better business writer? I guess it all depends on the angle you take. Here’s what I mean. Let’s say you feel a little bit guilty when watching your favorite TV show. You can’t help wondering if there is ANY way you could apply what’s happening […]
7 Ways to Refine Your Business Proposal
January 24, 2011 By
Ever notice that the most successful Business Proposals use the same writing formula? In general, this comes down to two things: experience of proposal writing technical and deep knowledge of the subject matter.
5 Ways to Write Action Plans that Get Results
January 10, 2011 By
Here are five ways to write an Action Plan to make your business more competitive. Action Plans fail if they are too difficult to use or too hard for readers to understand Who does What and When. Make your Action Plan simple to follow, with clear goals and concrete deadlines.
7 Strategic Action Plans Mistakes to Avoid
December 8, 2010 By
Need to create a Strategic Action Plan? Your business will benefit from using an Action Plan to link your business goals to your strategies. This plan lets your develop a series of tasks that you can assign to targets and review as they are accomplished.
How to Write Better Business Requirements
July 12, 2010 By
Summary: Every project starts with requirements. To improve the effectiveness of your business requirements you must establish a common understanding between the project sponsor, customers, developers and stakeholders to serve as a road-map for product development. This Klariti tutorial will explain how to write a Business Requirements Document (BRD). It covers project scope, cost estimation, scheduling, […]
Business Negotiation: Learning To Say ‘No’
May 1, 2010 By
Roger Fisher best-selling business book on successful negotiations, Getting to Yes: Negotiating Agreement Without Giving In focused on how to gain mutual agreement between parties without confrontations. Its premise was that both parties want to get to “Yes.” You’ve read hundreds of article along the same lines. But not everyone is into win-win. Today, we’re going to look at getting to No.
How to Give Your Boss ‘Upward’ Feedback
April 28, 2010 By
I never give advice. Let me rephrase that. I never give unsolicited advice. If you don’t ask for my opinion, I don’t give it. It’s not because I don’t want to help you. I do. It’s because people value what they pay for. And the ‘ask’ in asking for an opinion is a type of payment… and Trust is the currency. This brings us to the tricky subject to giving feedback to your boss. When do I give my opinion? How do I phrase things to avoid offense? What happens if I get it wrong? Here are a few ideas.
Why Bill Gates Chose Warren Buffet as His Role Model
April 20, 2010 By
Should you use a role model to develop your business? Maybe you should: the top business magazines say, ‘be yourself, be authentic, share your story’ Or maybe you shouldn’t. For entrepreneurs, using a role model creates a dilemma. Does it mean you’ve sold out? Do you lose street cred? Can you really copy someone else and be true to yourself?
Why Middle-Age Waitresses Get Bigger Tips
April 19, 2010 By
Like experiments? Try this the next time you go out. Keep an eye on the waitresses and see who they touch, where they touch and when they touch. Understanding the power of touch, both inside and outside the office, can make a significant difference to your career. If you get it right! And you’d be forgiven for thinking that the leggy blondes, (or tall handsome waiters) would get the bigger tips. Doesn’t work like that. Here’s why.
How To Write Proposals That Get Accepted By Difficult Evaluators
March 18, 2010 By
What’s your success ratio with proposals? 25% is the average. Very few get over 50%. I help government agencies to evaluate proposals. Most bids that come across my desk make the same errors, use the same flawed strategies and are never accepted. And the next time, they repeat the same mistake. Here are some ways […]
3 Case Study Writing Tactics For First-Time Writers
February 15, 2010 By
As mentioned earlier, a case study is a soft-sell sales document. Its role is to highlight your abilities without resorting to market-speak and sales clichés. An effective approach to catch the reader’s attention (who is frequently a potential client) is to explore how the solution helped end-users and the target group.