How do you describe your product to a new customer? As part of your marketing plan, you need to consider how to present your products to attract potential customers and also generate repeat business for your current customer base. Over the coming weeks, we will look at how to develop a product from scratch, define […]
When’s the last time you used the word ‘alight’? If you use the bus or train in Dublin, Ireland, you might hear or see: ‘Take care when alighting the bus.’ Yes. today’s culprit is the word alighting. Alighting means dismount. What they should say is something like, ‘Be careful when getting off.’ or even Mind […]
Know when to use the active and passive voice in your business or technical documents? Maybe? Let’s look at voice for a minute. What does it mean to write in the active voice? Is the passive voice as *bad* as people say it is? Obviously not. The voice tells us whether the subject of the […]
Here’s a question. When you’re read something and you find yourself leaning in, pen in hand, ready to make notes. What is it that makes the reading matter so interesting? For me, it happens when I’ve found the answer I’ve been looking for. It’s actually that simple. Had a problem Found an answer. What’s so […]
Your ability to communicate effectively, persuade others, and motivate teams are influenced by your writing skills. While some people appear to be born great writers, others get there by practice. Let’s look at how you can improve your business writing skills. Set a writing goal Be specific. Decide to improve one area of your business […]
Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Audience Analysis Checklist If you’re looking for ways to improve your audience analysis and conduct better market research, […]
You know when you’re reading something and you find yourself nodding along, agreeing with the writer, and wish you could write like that? It’s mostly because the writer has tapped into something that resonates with you. Maybe you don’t agree with every word he or she says, but as you enjoy their company, you tend […]
What does it mean to write with a voice, say for a corporate blog? If you run your own blog, it’s easy. You write as you please. Why not? You answer to no one. But. If you write for a company, a real business, it’s gets more complicated. Instead of writing to please an audience […]