Tag Archives: Voice
Here are some guidelines that have helped me, tailored specifically for writing white papers—a format that demands clarity, credibility, and persuasion.
Your ability to communicate effectively, persuade others, and motivate teams are influenced by your writing skills. While some people appear to be born great writers, others get there by practice. Let’s look at how you can improve your business writing skills. Set a writing goal Be specific. Decide to improve one area of your business […]
Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for.