White Papers: Is there enough interest to justify writing it?

Before you start writing your next white paper, use this checklist to see if there is sufficient interest in the topic. How do you know there is enough interest in your white paper to justify writing it? Writing a white paper takes between five to twenty days. Before starting the writing project, we should check […]

White Papers: 9 Persuasive Writing Techniques

Here’s a question. When you’re read something and you find yourself leaning in, pen in hand, ready to make notes. What is it that makes the reading matter so interesting? For me, it happens when I’ve found the answer I’ve been looking for. It’s actually that simple. Had a problem Found an answer. What’s so […]

White Papers: How to Create an Outline

Why do we need to create an outline for our white paper? An outline helps you with the following: Keep track of all the moving parts Identify the main sections at a glance Help you to structure the document Identify gaps Ensure that themes are mentioned in the correct location Help you transition from one […]