What’s an Executive Summary? Think of it as a sales pitch. It’s designed to encourage the reader to turn the page and read the rest of the document. How do you do this? What’s its purpose? Its purpose is to: Highlights the major points of the report Describes any results, conclusions, or recommendations from the […]
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In this tutorial, we describe how to write an abstract, for example, for reports, proposals, case studies, and other types of documentation. An abstract… it sounds so simple… Ok, explain ‘gravity’ in one sentence? Hard, isn’t it? Remember the frustration you’ve felt when someone asked you to explain a difficult concept? It’s easy to talk […]
Learn how to write, review, and refine the Executive Summary of a Case Study document.
You have an idea for a business. You know what you want to sell, who you can sell it to, and how much you stand to earn from it. There’s just one more thing you need: a business plan. Many people dread the idea of preparing a business plan. They think of them as complicated, unnecessary documents that exist only to make it more difficult for them to get started as an entrepreneur. They are wrong.
In 1996, I downloaded Netscape Navigator 2.0 and got on the web. It was incredible. If you weren’t there, it’s hard to explain the sheer excitement of getting your first AOL account, dialing up to go online, waiting for your first page to slowly download, and then going WOW!
The first day I went online—it was a lovely Sunday, I still remember it—I stayed online for 7 hours straight. I was transfixed. The world outside melted into the background. Hook, line and sinker. I was pulled in.
Summary: Understanding the structure, format, and writing style will help you craft a more compelling executive summary. Feeling stuck? Can’t start your executive summary? Clock is tick, tick, ticking? They say you should write your executive summary AFTER you’ve written the entire document. I’m not sure about this. Why? If you do, there’s the risk […]
Summary: Create a preface for technical documents to describe the scope, contents, and materials referenced in the main document. Does a document need a preface? Not always. Short documents are fine without one. However, longer documents, especially those that have changed over releases will benefit from a preface. From one angle, the purpose of the preface is to set […]