Tag Archives: RFP
You and your team pour hours, days, sometimes weeks into crafting detailed proposals. You hit submit, cross your fingers, and wait. Sometimes you win, sometimes you lose. But do you actually know how often you’re successful? When I ask clients, ‘What’s your win rate?’, I often get answers based on gut feelings or recent memory – “We win a fair few,” or “We lost a big one last month.” Relying on anecdotes isn’t a strategy; it’s flying blind, hoping for the best without truly understanding your performance.
If you’re new to business writing, you’re likely eager to craft a compelling narrative that showcases your clients’ value proposition. However, even the most insightful analysis can fall flat without a strong conclusion. Think of this section as your final chance to leave a lasting impression on your readers.
In this updated proposal writing course, we’re going to start by looking at how you can write a more customer focused proposal. Now, this might sound obvious but it can easy to miss the mark when you, and other contributors, are looking for ways to promote your company.
So, before you start writing a ‘me’ focused proposal, let’s look at how to step back, study the ask from the client’s point of view, so you can craft a response that zeroes in on their specific needs.