You have to admire Jennifer Hudson. When most celebrities go from ‘full-bodied’ to size zero, there’s a backlash, especially from loyal fans who feel they’ve sold out. Jennifer seems to be the exception. As a business writer, I try to look at situations like this. What makes it so different? What kernel of an idea […]
Wouldn’t it be great if you could influence others a little bit more? Not total mind control but agreeing with your point of view, taking more action, following your advice. 5 Persuasive Business Writing Techniques The problem with persuasion is that if you use it incorrectly it comes across as coarse, bullying or heavy-handed. Think […]
The difference between American English and British English once caused George Bernard Shaw to say that the United States and United Kingdom are “two countries divided by a common language.” So, how you avoid making mistakes when writing business documents for American readers? 13 Common Problems When Writing American English …a porter in a British […]
A quick Google for ‘Ryanair sucks’ returns thousands of hits. It’s one of the most despised airlines in the world. And rightly so. It makes huge profits, destroys old monopolies, and ‘names and shames’ those that cross its path. As a business writer, you can learn a lot from Ryanair. I’ve studied their press releases, […]
Here’s a ten step formula to writing better business documents. What would you change? Write the first word. Write the first line. Write the first paragraph. Write the second paragraph. Connect the first and second paragraph. Write the third paragraph. Connect the first, second, and third. Read it aloud. Write it again. Continue writing.
It’s easy to go wrong with bullet lists. Should it have a period at the end? Should it start with a capital letter? Here are some guidelines to make things simple. Bullet Lists v Number Lists When do you use bullets instead of numbers? Use number lists to: Identify a sequence of actions to be […]
Be interesting. That’s the golden rule of great business writing. If you feel your words are boring, the reader will sense it and flee. Will they take action? No, of course not. Would you? How can I make something boring more interesting? Remember, everything is interesting if you see it from the right angle. It’s […]
Clicked the headline, right? We’re all attracted to these type of headlines so we don’t embarrass ourselves in front of others. Fear, anxiety, and vanity underpin the best headlines. They touch our pride, evoke our sympathies, and make us want to look a little deeper. Just in case we’ve missed something. Headline Writing: How it […]
What’s the real problem with asking for a raise? After all, you’ve worked hard all year. Why shouldn’t you get a little extra for the hours you’ve put in? Maybe it’s related to guilt, low self-esteem or other factors, such as education, gender or race. In either case, we all know what it’s like to […]
Business Case: You can use this Sample Business Case Template to document the justification for undertaking of project, based on estimated costs against benefits to be gained, which will be offset by risks.
You can influence others in very subtle ways. Adjust one or two key phrases in your business documents, for example, in Business Proposals, and the interpretation may be very different.
You Business Case will identify the benefits you expect to gain by undertaking this project. Define business benefits in measurable terms as metrics are the cornerstone of any effort to deliver quantifiable value.