How can you create a business if you’ve never met your customers? DOWNLOAD – The Audience Analysis Template includes a 30-page MS Word template and an MS Excel spreadsheet with 130 entries. Use this template to learn more about the target audience for your projects and what they want to achieve, for example, visit your website or buy your product. Instant […]
Using Buyer Personas to Drive Ecommerce Sales
September 12, 2018 By
If you plan to build an e-commerce site, conducting Audience Analysis will allow you to create personas around which you can then build content. Personas as designed using the information you gathered during market research activities. DOWNLOAD Audience Analysis Templates Instant Download – Only $9.99! Worksheets include 130 points you can use to capture demographic date Audience Analysis Template […]
Audience Analysis Checklist For Marketing Plans
February 22, 2015 By
Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Audience Analysis Checklist If you’re looking for ways to improve your audience analysis and conduct better market research, […]
An Audience Analysis Tip from Somerset Maugham
February 22, 2015 By
Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Somerset Maugham, the writer of The Razor’s Edge, said that you can never know your characters well enough. […]
Audience Analysis Tutorial for Beginners
February 9, 2014 By
Let’s pretend for a moment that you’re writing a movie. Where would you start? In the old days before the film industry became just that, an industry, maybe you could get away with writing a great script and creating a movie. Though there are exceptions, for the most part, that’s all changed. The role of […]
The Netflix ‘Audience Analysis’ Dilemma
January 6, 2014 By
If you use Netflix, you’ll be familiar with the way it tries to anticipate your interests and suggest movies according to your previous viewing patterns. What’s interesting here is that it’s quite good at it. After using it for a few months, Netflix has started to suggest movies that, reluctant though I am to admit […]
J.K. Rowling: 7 Audience Analysis Writing Tips
October 5, 2013 By
J.K. Rowling said that she never wrote with a specific audience in mind. When she started to write Harry Potter in a cafe, her priority was to get the story down first and let the rest take care of itself. This approach may work in fiction but can you apply it to business documents? In […]
7 Ways to Use Focus Groups for Audience Analysis
August 1, 2011 By
One of the simplest ways to improve your marketing plan, is to use Focus Groups to gather data about your target audience. You don’t need a large budget to do this. Indeed, most of the Audience Analysis demographics we capture are performed in small focus groups with 5-10 people. Instant Download – Only $9.99! [Learn […]
8 Ways to Define User Profiles for B2B Content
December 2, 2010 By
During the Audience Analysis phase, you need to create User Profiles to help you get better results for the market research. What this means is that before you start in-depth marketing activities, you identify the user groups you plan to target before you start any coding, writing, or promotional work. Instant Download – Only $9.99! […]