As mentioned earlier, a case study is a soft-sell sales document. Its role is to highlight your abilities without resorting to market-speak and sales clichés. An effective approach to catch the reader’s attention (who is frequently a potential client) is to explore how the solution helped end-users and the target group.
Feb
Case studies and white papers are very effective tool to promote the benefit of a product or services. Case studies are the first most popular device used to promote the business. If you are planning to write a case study this passage will help you to understand more about this kind of writing.
Feb
What’s the one thing you enjoyed most in Avatar? For my Project Management friend is was the video logging. Did you notice that the team kept their reports not in Microsoft Word (i.e. on paper) but as video logs.
When trying it out, the protagonist in the movie couldn’t get a handle on it. ‘Don’t worry, you’ll soon get used to it’, was the reply. Well, it worked for them, could it work for you? Here are some of the reasons you might want to consider using video for project management activities.
How much time do you spend writing every week? Remember, you have 37.5 hours (I know!) for technical writing every week, but how much is actually spent writing? When I say writing I actually mean developing content, so this includes illustrations, diagrams, publishing etc – whatever goes into the final deliverable.
Martha asked me, “I want to put a template or guidelines to my team members as a result of my research about the good way to write a proposal.” One of the problems if you’re new to writing business proposals is where to start, especially if you have to write with a team rather than by yourself. Where do you start?
What to know how to type faster and get those documents out the door quicker? Most people don’t know what the AutoCorrect feature in Word really does. Most people think it’s there to correct the odd typo and clean up your document AFTER you have written it. That’s true but… I use to correct the document […]
