10 Proven Proposal Writing Tactics

Writing a business proposal for the first time can be difficult.

To make this easier we’ve compiled this list of ten writing strategies for developing your next sales, government or research proposal.

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10 Ways to Write Better Business Proposals

Understanding of Requirements

Confirm that you have addressed all the business requirements as listed in the RFP and the supporting documents. This ensures that you’re bid is not disqualified as it must meet any requirements before it can be assessed.

Industry Knowledge

Demonstrate your awareness of the business sector and prove this with relevant case studies and white papers that illustrate your knowledge and where you can add value.

Reference Projects

Give examples of other projects of a similar nature with details of the cost value, project timescales and the key technologies used in the projects. This gives the client more confidence that you have expertise in the areas they wanted addressed.

Strategic Fit

Explain how the different methodologies align with the client’s procedures, strategy plan, and vision statement.

Technical Requirements

Show that you understand their technical requirements by addressing and responding to each requirement with examples of how this will be realized. Make sure to avoid clichés and answer each point so there is no ambiguity in your response.

Functional Requirements Excel spreadsheet


Make sure that you agree to accept their procedures, practices and the Terms and Conditions of the contract should you be awarded it.

Proposed Solution

Show how the system you propose to develop will work by providing business scenarios and process maps. These help the reader ‘see’ how the solution will work as it enhances the text description.

Screen Mockups

Provide mockups of the main screens and/or sections of the system with screenshots and wireframes. This helps the reader understand how the system will work by seeing a visual representation.


Make sure you cross-reference all requirements against the RFP and to the site map if you use mockups and other visuals.

Warranty Period

Another way to make the buyer feel more comfortable is to offer a warranty period. This means that if any issues arise with the product, solution or service, you agree to fix them within this time period.


The key to writing successful business proposals is to get the right balance between understanding the requirements and then demonstrating how you will achieve this. You can further improve your chances by providing endorsements from satisfied clients and including these quotes in the executive summary.

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Learn more about these Proposal Templates ]