[Video] How to use Short Videos to Find Sales Leads

Have you noticed that really successful people, the most successful in their field, rarely talk directly about their success? Instead they tend to turn the conversation and, very subtly, remind you who they’ve met, where they’ve been on business and what they plan to do next. Video lets you do something similar. Short, personal videos […]

Case Study Writing: Focus On the Buyer’s Journey

Case Studies are soft-sell sales document. Their role is to to catch the reader’s attention (frequently a potential client) and explore how your solution helped other customers and people in their market segment. Try to support your arguments with quotes (names, if possible) from people who’ve adopted your system or use your services. Case Study: […]

How to Write B2B Case Studies

Case studies are an effective B2B promotional tool especially when your products and services are intangible, expensive, highly technical or provide benefits that are not instantaneously derived upon purchase. Supporting marketing collateral that tells the stories of other customers’ experiences with what you are selling are often useful to share with prospects during the sales […]

How to Include Case Studies In Your Marketing Strategy

Marketing collateral that tells the stories of other customers’ beneficial experiences with your product or services are very powerful. Why beat your own chest when you can turn to your successes with current customers and have them do it? Why not market those solutions to others? Your current customers had a problem. It stands to […]

How To Structure Your Case Study

Case studies and white papers are very effective tool to promote the benefit of a product or services. Case studies are the first most popular device used to promote the business. If you are planning to write a case study this passage will help you to understand more about this kind of writing. What Is […]

6 Ways Freelancers Can Earn Big From Case Studies

I remember the first time a client offered me a case study writing assignment. I was petrified. It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. ‘What the heck is a case study?’, ‘How long is it?’, ‘What is the format?’ ‘How much […]

How to Write Technical Documentation for Chinese Customers

Summary: Writing technical and business documents for Chinese customers requires an understanding of loan words, proficiency levels, and reader’s expectations. [Learn more about this User Guide and Technical Writing Templates] How to Write Technical Documentation for Chinese Customers Carsten Mende explains how loan words are used in China and Japan. These are English words that […]

5 Ways to Raise Money for Your First Business

Starting a business is stressful, we all know that, but did you know that small businesses make up around half of all U.S. private-sector workers, and have generated 64% of net new jobs over the past 15 years? With new businesses popping up more and more, what are these current and new business owners doing […]

3 Case Study Writing Tactics For First-Time Writers

As mentioned earlier, a case study is a soft-sell sales document. Its role is to highlight your abilities without resorting to market-speak and sales clichés. An effective approach to catch the reader’s attention (who is frequently a potential client) is to explore how the solution helped end-users and the target group.

Have you taken the 2 Minute Isenberg Entrepreneur Test?

Daniel Isenberg on HarvardBusiness.org asks if you should you join the millions of people who take the plunge and start their first ventures? He believes that there is a ‘gut level “fit” for people who are potential entrepreneurs.’Internal drivers that compel people to create their own business. To demonstrate this he’s developed a 2–minute Isenberg […]

[VIDEO] How to Sell Expensive Information Products

Getting started with Clickbank is easier than you’d think. In this video, we look at how to get started, setup your account and start selling your first information product. Video: How to Start Selling Information Products with Clickbank Need some help getting started with ClickBank, or taking your sales to the next level? This instructional […]

Case Study: How to Start Writing

Case studies and white papers are very effective tool to promote the benefit of a product or services. Case studies are the first most popular device used to promote the business. If you are planning to write a case study this passage will help you to understand more about this kind of writing.

What Avatar Can Teach You About Project Management

What’s the one thing you enjoyed most in Avatar? For my Project Management friend is was the video logging. Did you notice that the team kept their reports not in Microsoft Word (i.e. on paper) but as video logs.

When trying it out, the protagonist in the movie couldn’t get a handle on it. ‘Don’t worry, you’ll soon get used to it’, was the reply. Well, it worked for them, could it work for you? Here are some of the reasons you might want to consider using video for project management activities.

What You Can Learn From BMW’s Innovation Philosophy

How Would You Re-Define BMW’s Innovation Philosophy? How do you define innovation? Graham Horton has translated BMW’s definition of innovation for those who don’t speak German. I (used to) speak a little German and hope to get the original translation from Graham.

How to Choose the Best Font for Your Blog

When I started in tech docs, Times New Roman was THE font for printed manuals. There was no ifs, buts, or maybes about this. Times New Roman. Size 11. Since then other more trendy fonts have come onto the market. Trends in font styles come and go. While fonts in printed publications are one thing, […]