How to Write Short Case Studies to Generate Leads

Marketing is about credibility. The more people trust your brand, the more likely they’ll buy your products. Seems true, right? One way to increase the credibility of your marketing is to let satisfied customers ‘promote’ your products for you. Case studies are ideal for this. You can use them as stand-alone advertising tools or embed them into your media kit to increase their lead-generating power.

Facebook: The Quickest Way To Get More Fans

Ask. That’s it. If you want more Facebook fans, ask people to connect. But, here’s Catch 22. You have to ask in the right way. Asking strangers doesn’t work. Here’s how I do it. Facebook: the Quickest Way To Get More Fans I run twelve Facebook pages and this seems to work best. To get […]

6 Business Case Study Writing Tactics

This is part one of a ten-part series on how to profit from case study writing. Let’s start! Brochures and other promotional materials have their place in the sales process, but for building relationships that win the hearts and minds of prospects, try case studies – they are much more effective because they offer quantifiable […]

How to Prepare Your Case Study

A case study is the study of an object, person or situation. When a management graduate undertakes his course; he will frequently come across with various case studies during his academic curriculum. There is no management course without referring to case studies. Students may read 800 case studies during a two-year MBA program. This indicates […]

Case Study: Guidelines on Length, Font & Format

Most case studies are between two-or-three pages and in the range of 500-900 words, although some tend to run longer. Try to aim for three pages, and include one large graphic per page. Anything more than this and it begins to feel like hard sell advertising; case studies adopt a more subtle soft-sell approach. Energy […]

5 Reasons To Write a Case Study

Want a quick way to build up your media kit? You can use case studies to share success stories with clients, journalists, bloggers and IT writers. These all use case studies when writing articles and developing stores. These marketing documents are easy to write; most are less than five pages. 5 Reasons To Write a […]

How to Gather Information For Case Studies

There is another method of gathering information which is relevant and must be described. It is called case studies and it is the most adjustable of all research designs. At the level that is the simplest, they give descriptive accounts of the case. Gathering Information For Case Study Research The subject of case studies is […]

18 Case Study Writing Tutorials

You’ve never written a case study before, right? You wish there was some nice, easy way to get a handle on this. So, wouldn’t it be very nice if someone put together fifteen of the best articles on case study writing? Well, you’re in luck, we have! Learn more about these case study templates 1. […]

2 Ways to Outsell Your Fiercest Competitor

Doyle Slayton gives two tips to keep you winning against your fiercest competitor. Remember what makes you different and why is that better? And then create opportunity around your competitor’s weakness? ‘There is no room to be timid.  Be professionally aggressive and crush the competition!” Do you think this is true? 2 Ways to Outsell […]

[Video] How to use Short Videos to Find Sales Leads

Have you noticed that really successful people, the most successful in their field, rarely talk directly about their success? Instead they tend to turn the conversation and, very subtly, remind you who they’ve met, where they’ve been on business and what they plan to do next. Video lets you do something similar. Short, personal videos […]

Case Study Writing: Focus On the Buyer’s Journey

Case Studies are soft-sell sales document. Their role is to to catch the reader’s attention (frequently a potential client) and explore how your solution helped other customers and people in their market segment. Try to support your arguments with quotes (names, if possible) from people who’ve adopted your system or use your services. Case Study: […]

How to Write B2B Case Studies

Case studies are an effective B2B promotional tool especially when your products and services are intangible, expensive, highly technical or provide benefits that are not instantaneously derived upon purchase. Supporting marketing collateral that tells the stories of other customers’ experiences with what you are selling are often useful to share with prospects during the sales […]

How to Include Case Studies In Your Marketing Strategy

Marketing collateral that tells the stories of other customers’ beneficial experiences with your product or services are very powerful. Why beat your own chest when you can turn to your successes with current customers and have them do it? Why not market those solutions to others? Your current customers had a problem. It stands to […]

How To Structure Your Case Study

Case studies and white papers are very effective tool to promote the benefit of a product or services. Case studies are the first most popular device used to promote the business. If you are planning to write a case study this passage will help you to understand more about this kind of writing. What Is […]