What’s the best way to format business proposal? Are there best practices you should follow?
We both know that writing a business proposal for the first time can be difficult.
To make this easier we’ve compiled this list of best practices for Proposal Managers when developing your next proposal. This applies to Software, Sales, Research and Government proposals.
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Understanding of Requirements
Confirm that you have addressed all the business requirements as listed in the RFP and the supporting documents.
Industry Knowledge
Demonstrate awareness of the business sector and show this with relevant case studies and white papers that illustrate your knowledge.
Reference Projects
Give examples with the cost value, project length and core technologies used in for other projects. This gives the client more confidence that you have expertise in the areas they wanted addressed.
Strategic Fit
Explain how the different software development methodologies align with the client’s procedures, strategy plan, and vision statement.
Technical Requirements
Show that you understand their technical requirements by addressing and responding to each requirement. Make sure to avoid clichés and answer each point so there is no ambiguity in your response.
Confirmation
Make sure that you agree to accept their procedures, practices and the conditions of the contract should you be awarded it.
Proposed Solution
Show how the system you propose to develop will work by providing business scenarios and process maps.
Screen Mockups
Provide mockups of the main screens and/or sections of the system with screenshots and wireframes. This helps the reader understand how the system will work by seeing a visual representation.
Cross-reference
Make sure you cross-reference all requirements against the RFP and to the site map if you use mockups.
Warranty Period
One way to make the buyer feel more comfortable is to offer a warranty period (usually in the form of a Service Level Agreement aka SLA) so if any issues arise with the product/solution or services, you agree to fix them within this time period.
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