Author Archives: Anthony James
Maybe you think Jane Austen is hard to read. She’s not. Here’s an example of her writing. Most are from Persuasion. “Let us never underestimate the power of a well-written letter.” “I hate to hear you talk about all women as if they were fine ladies instead of rational creatures. None of us want to be […]
Sep
Should you learn a dead language? Isn’t there more important things to do? The short answer is Yes. Well, maybe. Actually, No. You really should start learning Latin and here’s why. The Spectator summarising one influential American study carried out in the state of Iowa: “In 1971, more than 4,000 fourth-, fifth- and sixth-grade pupils of […]
Want to get started as a white paper writer? It mightn’t be as hard as you think. If you have good (not necessarily perfect) writing skills, in-depth knowledge of a product, service, or industry, and have the right attitude, then maybe you should consider writing white papers to earn extra income. Due to the recession […]
Sep
First, think of the response you want from the reader. Second, put the most important point at the start. Third, highlight one thing only. The problem with most subject lines in emails is that they’re written either: As a placeholder, something to put in while you write the actual email After the email is written […]
Sep
If you’re reading this, you’re probably thinking… made. Why do I say this? Because if you are a ‘born writer’, and have written from a very early age as most do, you’d feel that most writers are born, not made. You either have it or you don’t. But it this true? I hate to say it […]
In WSJ, Gillian Flynn, the author of Gone Girl, says about Deep Water, “When you decide to pair yourself off with someone for life, it’s supposed to be this psychologically and emotionally safe place you can retreat to. And often it doesn’t turn out like that, and there’s something very frightening about revealing not just […]
Ever planned to run a 1ok mini-marathon? Good intentions, right? One part says Yes. Another says… No. There’s always that little voice in your head going, “Can’t we do it later? Just a little while? Pur-lease!” For me, I like the idea of training, but making the actual effort can be different. Corporate training is […]
Sep
Need a product features matrix? If you have one product and one feature only, you probably don’t. If you can’t remember every feature, and the different benefits each offers, and the use cases, and the business rules, then you may need a feature matrix. Not convinced? Ever heard of Backrub? Well, grasshopper… Once upon a […]
Sep
One of my friends, TP, doesn’t believe in buying books anymore. Or buying anything for that matter. “It’s all free,” he said. “You can get it on the internet. It’s all out there. You just need to search”. I think he’s overlooking something. Yes, some things are free but you only value what you really […]
Sep
Summary: Key content requirements for software product feature pages are: introduce features, answer questions, and provide user stories. The Purpose of Product Feature Pages The product feature page is the front door to sales. It should be designed for customers searching for products that solves specific problems. This means that when designing the features page […]
