How can you create a business if you’ve never met your customers? DOWNLOAD – The Audience Analysis Template includes a 30-page MS Word template and an MS Excel spreadsheet with 130 entries. Use this template to learn more about the target audience for your projects and what they want to achieve, for example, visit your website or buy your product. Instant […]
Using Buyer Personas to Drive Ecommerce Sales
September 12, 2018 By
If you plan to build an e-commerce site, conducting Audience Analysis will allow you to create personas around which you can then build content. Personas as designed using the information you gathered during market research activities. DOWNLOAD Audience Analysis Templates Instant Download – Only $9.99! Worksheets include 130 points you can use to capture demographic date Audience Analysis Template […]
Case Study Writing: Does Your Marketing Message Resonate with Buyers?
September 7, 2018 By
Do you customers understand the business value you’re offering them? Are your marketing messages convincing customers that the price you’re charging offers excellent value for money? In other words, is your messaging working? If not, how do you fix it? Download 19 Case Study templates in MS Word format 19 Case Study Templates for only $19.99 […]
9 Market Research Tutorials [MS Word/ExcelTemplates]
January 13, 2018 By
This is a 10 part series on creating Market Research Plans. Market Research Planning 101 Why Develop a Market Research Plan? Where’s the benefit? The 3 Key Ingredients in Every Market Research Plan Market Research For Small Business Owners Remember Pink iMacs? What Jose Mourinho Taught Me About Market Research Kickstart your Market Research Rocket […]
How To Write a B2B Case Study in 10 Days
December 11, 2017 By
Want to write a stunning case study in ten days? Want to stay in budget when you write the case study? Want to use it to generate more leads? How to Write a Case Study How To Write a B2B Case Study in 10 Days You can save time and get your case study […]
7 Market Research Tactics, Tools & Templates
June 15, 2017 By
In this tutorial we look at the seven stages of market research planning and share MS Word and Excel templates for Market Research. You can then use these forms, checklists, surveys, and questionnaires to complete the seven stages in the Market Research process: Stage 1 – Why You Need a Market Research Plan Stage 2 […]
How To Gather Information for Your Case Study
April 5, 2017 By
Use the following questionnaire to capture the necessary information to write your case study. This questionnaire is designed to help case study writers work with their clients to gain a deeper understanding of how the implementation solved their specific problem. It suggests a series of questions you can ask your client to learn more about […]
How to Write a Sales Page For B2B Products
March 23, 2017 By
How do you describe your product to a new customer? As part of your marketing plan, you need to consider how to present your products to attract potential customers and also generate repeat business for your current customer base. Over the coming weeks, we will look at how to develop a product from scratch, define […]
How to Write a Technical Datasheet
March 13, 2017 By
In this tutorial, we look at how to write, review, design and improve your datasheets. What is a Datasheet? Definition: A data sheet is a summary of technical product. It identifies the core features, specifications, and other criteria that the reader will need to understand. If this is your first time writing a data sheet, […]
How to Start a Career as a White Paper Writer
September 11, 2016 By
Want to get started as a white paper writer? It mightn’t be as hard as you think. If you have good (not necessarily perfect) writing skills, in-depth knowledge of a product, service, or industry, and have the right attitude, then maybe you should consider writing white papers to earn extra income. Due to the recession […]
[Tutorial] How to Write Software Product Brochures
June 4, 2015 By
What are the three documents most potential customers wants to read? I’d say it’s white papers, case studies, and product brochures. The first sets the scene, the second shows you how it works, and the third… this tells you how and why it works. Of the three, product brochures are the least sexy. But they’re […]
[Video] How to use Google Trends for Market Research
June 4, 2015 By
What’s the best kept secret at Google? Probably the Google Trends market research software. If you’re thinking of developing a new business, product, or service, Google Trends is worth examining. It’s free, very easy to use, and gives you a nice insight into how Google predicts what’s hot, and what’s not. You can also look at […]
[Video] How to use Google Trends for Market Research
April 18, 2015 By
What’s the best kept secret at Google? Probably the Google Trends market research software. If you’re thinking of developing a new business, product, or service, Google Trends is worth examining. It’s free, very easy to use, and gives you a nice insight into how Google predicts what’s hot, and what’s not. You can also look […]
An Audience Analysis Tip from Somerset Maugham
February 22, 2015 By
Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Somerset Maugham, the writer of The Razor’s Edge, said that you can never know your characters well enough. […]
How to Create More Accurate User Personas
February 22, 2015 By
Summary: user profiles help connect customer needs to specific products and services. Your ability to define accurate user profiles influences your content strategy, communication plan, and product development. Why do we need user profiles? Different reasons. The main one if that when we are starting out, saying building an educational product, we may have an […]