Are good business writers made or born?

If you’re reading this, you’re probably thinking… made. Why do I say this? Because if you are a ‘born writer’, and have written from a very early age as most do, you’d feel  that most writers are born, not made. You either have it or you don’t. But it this true? I hate to say it […]

How to Develop a ‘Voice’ For Your Business Blog

What does it mean to write with a voice, say for a corporate blog? If you run your own blog, it’s easy. You write as you please. Why not? You answer to no one. But. If you write for a company, a real business, it’s gets more complicated. Instead of writing to please an audience […]