Tag Archives: Email

How to improve the subject line of an email

First, think of the response you want from the reader. Second, put the most important point at the start. Third, highlight one thing only. The problem with most subject lines in emails is that they’re written either: As a placeholder, something to put in while you write the actual email After the email is written […]

3-part formula for better business writing

Before you put your hands on the keyboard and start typing, ask yourself: Specific – what’s the one thing I want this person to understand? Response – what’s the response I want from this person? Incentive – what incentive can I give this person to reply as fast as possible? #1 What’s the one thing […]