Rule #1! You can’t describe what you don’t understand. We agree? You can try and fudge it, but the people reviewing the document will see through it. I will. You would. Maybe you can try and cheat by cobbling together material that others have written, but it doesn’t work. Anyway, that’s not writing. It’s just […]
Category Archives: Business Writing
Top tips for Business Writing. Learn how to write reports, proposals, emails, and other types of writing used to communicate with different audiences. Business writing is a also known as business communication and professional writing.
04
Jun
Jun
What are the three documents most potential customers wants to read? I’d say it’s white papers, case studies, and product brochures. The first sets the scene, the second shows you how it works, and the third… this tells you how and why it works. Of the three, product brochures are the least sexy. But they’re […]
02
Jun
Jun
What happens the moment you hear, ‘I’m going to be brutally honest with you’? I tend to filter out the honest part and tense up, wondering about the brutal part. You the same? You sense what’s coming next. It doesn’t feel good. We’re ‘brutally honest’ when someone annoys us but we can’t say it to their […]
30
May
May
How do you track Change Management tasks? Here’s how I do it using Excel. If you look at a large project as many small tasks chained together, it’s easier to start. Learn more about these excel Change Management templates here We often get stuck with large projects because we can’t find the right place to […]
The Executive Summary is the sales pitch for your Business Plan. Follow these guidelines to capture the reader’s attention and encourage them to learn more about your product.
18
May
May
Summary: Create a preface for technical documents to describe the scope, contents, and materials referenced in the main document. Does a document need a preface? Not always. Short documents are fine without one. However, longer documents, especially those that have changed over releases will benefit from a preface. From one angle, the purpose of the preface is to set […]
Have you noticed the way you read (and work) on your phone is different than on your PC? Size, font, layout are all culprits, but there’s more. Research from the Nielsen Norman Group highlights that short mobile sessions means writers must create mobile friendly content in anticipation of user interruptions, slow download speeds, and user […]
Looking for writing guidelines for mobile devices? With one third of all content now appearing on mobile devices. let’s look at how to develop content that works well on small screens, encourages users to perform tasks, for example, buying something on your website, and also ensures that they come back looking for more! Let’s start […]
Reduce the word count and create more space by pruning dead wood phrases, such as: a majority of – most a sufficient amount of – enough according to our data – we find accordingly – so accordingly – therefore, so add an additional – added – bonus addressees – you advance – planning advance – […]
