Q: Where can I find work as a white paper writer?
Getting your first project is the hardest. Once you’ve got this under your belt, it becomes easier.
I’d suggest the following:
- Setup a 10 page website.
- Write about the benefits, sales opportunities, branding development and web traffic that can be made from well written, shareable white papers.
- Join groups on LinkedIn where you can ask questions, give answers, and learn more about your area of expertise. Be active, be helpful, and give shout-outs as much as possible.
- Write for a non-profit.
- Volunteer to write a free white paper for them. Be honest. Explain that you want to build your portfolio and this will help develop your new business.
- Contact small companies in your area. Try to identify the decision-maker (not the head of marketing as they may see you as a threat) and see if you can help them. Arrange to meet. Expect to do a little leg work when getting started.
- Go to Chamber of Commerce meeting and others local business groups. Have a business card ready (with your website on it) and share this in a non-pushy way. You’d be surprised who’ll, often after a few months.
- Contact companies that you just released a new product; even better if you can contact them in advance and help with their marketing drive.
- Share tips, tutorials, and free reports online.
- It’s not hard, but you have to be active and promote your services.