[Tutorial] How to Write Software Product Brochures

What are the three documents most potential customers wants to read? I’d say it’s white papers, case studies, and product brochures. The first sets the scene, the second shows you how it works, and the third… this tells you how and why it works. Of the three, product brochures are the least sexy. But they’re […]

[Video] How to use Google Trends for Market Research

What’s the best kept secret at Google? Probably the Google Trends market research software. If you’re thinking of developing a new business, product, or service, Google Trends is worth examining. It’s free, very easy to use, and gives you a nice insight into how Google predicts what’s hot, and what’s not. You can also look […]