Google Webmaster Tools is one of the hidden secrets on Google. Use this to add your site directly to its index, verify that Google sees your site (and sub-domains), and also fix the errors it has identified. Split testing has shown me that sites indexed this way perform better than sites that rely on xml […]
Monthly Archives: March 2010
To quote Van Halen, ‘everybody wants some.’ And what you want is traffic. Why write a blog if no-one visits, right? I have 17 technical writers’ blogs in my Google Reader & RSS feeds. Most are fine but… if they used some of the following tactics, they’d get more traffic, comments, money and Nobel prizes. […]
Every Project Director demands a crystal-clear plan for their project. How should you develop this programme? Should it be made in the same way each time? At what phase will dependencies, baselines and actuals be recorded? To show the answers to these usually asked questions, read on…
When implementing any type of marketing campaign it is wise to first take a step back and decide how to develop your campaign. Many companies are have made the executive decision to go forward with social media—they just aren’t so sure what to do.
One proven way to save time, money and frustration as you build your business is to outsource as much work as possible to skilled, but cost-effective, specialists. For example, web designers, writers, programmers, accounts, finance…
Friday is my busiest day. Most folks power down and go into weekend mode. Not here! Ask yourself, ‘why do I go down a gear on Friday?’, ‘How does this benefit my career?’ Ok, let’s be honest. We do this because others do it. Right? This is a high-risk way to manage your career. You’re letting others determine how you behave. And it damages your career in many, many ways. Here’s an alternative approach.
What’s your success ratio with proposals? 25% is the average. Very few get over 50%. I help government agencies to evaluate proposals. Most bids that come across my desk make the same errors, use the same flawed strategies and are never accepted. And the next time, they repeat the same mistake. Here are some ways […]
I’ve started to use my social networks more strategically rather than adopting a ‘shotgun approach’. In other words, I try to leverage each site by seeing the opportunities it offers and then using these. Recently, I’ve started to shift away from Facebook and moved to LinkedIn.
The terms social media and social networking have been tossed around for quite some time now, but businesses are struggling with how to implement these strategies in their budgets. How much is too much, how much is too little? There are many factors on how to plan a budget, and the same goes for social […]
When should I start my business? When will I have all the information I need to begin? Answer? Never. You have to start with what you have. In this video, I share an observation that Rajesh Setty made about getting started in business. You don’t always need to have 4 legs to make a table; […]
You can organize your friends into different lists in Facebook. For example, you can have a list of family, close friends, tech friends, school friends. Why should I do this? The advantage of lists is that you can find your Facebook friends that little bit faster. Also, if you plan to use Facebook for business, […]
You can add a Flickr Slideshow to your Wordpress Blog using this single line of code. All you need to do this is a Flickr account, the tag you want to use and you’re done. That’s it. Here’s how to create the slideshow.
Twenty articles to get you started with your case study writing. It’s all here. Case Study methodology, SWOT, grounded theory, interviewing SME, Media Kit, Marketing Plans, how to promote your products and services, raise its market profile, and construct, format, design and publish your document.
How can you position your business in a crowded market? Case studies are an effective way to demonstrate your expertise, provide insights, and attract new leads. Let’s see how it works. How To Use Case Studies To Position Your Business How do you justify the expense of writing case studies? Well, it must show that […]
In this tutorial, we look at how to write a case study for a medical product or service. The most effective case studies on medical products are 500 to 800 words and focus on how the product improves the treatment of patients. Success stories on how the product increased productivity, saved money, improved regulatory compliance […]