Monthly Archives: March 2010

10 Simple Case Study Writing Tips

What’s the hardest thing about writing a case study? What I’ve seen is that, while the writing is easy, those involved in the writing process often don’t know what’s required of them. They want to help, but how? For example, the technical guys may not be able to explain the technicalities to the business analyst, […]

How to Write Short Case Studies to Generate Leads

Marketing is about credibility. The more people trust your brand, the more likely they’ll buy your products. Seems true, right? One way to increase the credibility of your marketing is to let satisfied customers ‘promote’ your products for you. Case studies are ideal for this. You can use them as stand-alone advertising tools or embed them into your media kit to increase their lead-generating power.

Facebook: The Quickest Way To Get More Fans

Ask. That’s it. If you want more Facebook fans, ask people to connect. But, here’s Catch 22. You have to ask in the right way. Asking strangers doesn’t work. Here’s how I do it. Facebook: the Quickest Way To Get More Fans I run twelve Facebook pages and this seems to work best. To get […]

6 Business Case Study Writing Tactics

This is part one of a ten-part series on how to profit from case study writing. Let’s start! Brochures and other promotional materials have their place in the sales process, but for building relationships that win the hearts and minds of prospects, try case studies – they are much more effective because they offer quantifiable […]

How to Prepare Your Case Study

A case study is the study of an object, person or situation. When a management graduate undertakes his course; he will frequently come across with various case studies during his academic curriculum. There is no management course without referring to case studies. Students may read 800 case studies during a two-year MBA program. This indicates […]

Case Study: Guidelines on Length, Font & Format

Most case studies are between two-or-three pages and in the range of 500-900 words, although some tend to run longer. Try to aim for three pages, and include one large graphic per page. Anything more than this and it begins to feel like hard sell advertising; case studies adopt a more subtle soft-sell approach. Energy […]

5 Reasons To Write a Case Study

Want a quick way to build up your media kit? You can use case studies to share success stories with clients, journalists, bloggers and IT writers. These all use case studies when writing articles and developing stores. These marketing documents are easy to write; most are less than five pages. 5 Reasons To Write a […]

How to Gather Information For Case Studies

There is another method of gathering information which is relevant and must be described. It is called case studies and it is the most adjustable of all research designs. At the level that is the simplest, they give descriptive accounts of the case. Gathering Information For Case Study Research The subject of case studies is […]

18 Case Study Writing Tutorials

You’ve never written a case study before, right? You wish there was some nice, easy way to get a handle on this. So, wouldn’t it be very nice if someone put together fifteen of the best articles on case study writing? Well, you’re in luck, we have! Learn more about these case study templates 1. […]