Need to create a Strategic Action Plan? Your business will benefit from using an Action Plan to link your business goals to your strategies. This plan lets your develop a series of tasks that you can assign to targets and review as they are accomplished.
There are two ways to write your first Business Case. If you have enough knowledge, you can write the Business Case and send it to the Project Stakeholders for sign-off or…
Why do some Business Proposals get accepted and others never get funding? You can improve your bid win rate if you look at how the Proposal evaluation team, and others in the procurement industry, assess, review and evaluate Proposals.
Writing your first Business Proposal? Here’s a checklist of seven mistakes to avoid when responding to a Request For Proposal and other government procurement contracts.
Twenty articles to get you started with your case study writing. It’s all here. Case Study methodology, SWOT, grounded theory, interviewing SME, Media Kit, Marketing Plans, how to promote your products and services, raise its market profile, and construct, format, design and publish your document.
Marketing is about credibility. The more people trust your brand, the more likely they’ll buy your products. Seems true, right? One way to increase the credibility of your marketing is to let satisfied customers ‘promote’ your products for you. Case studies are ideal for this. You can use them as stand-alone advertising tools or embed them into your media kit to increase their lead-generating power.
Most case studies are between two-or-three pages and in the range of 500-900 words, although some tend to run longer. Try to aim for three pages, and include one large graphic per page. Anything more than this and it begins to feel like hard sell advertising; case studies adopt a more subtle soft-sell approach. Energy […]
