In this tutorial, we describe how to structure a business case study, typically the type of document that will form part of a marketing effort. Unlike other business documents, such as white papers, the structure of a case study is a little different. The difference is two-fold: one is that the sequence is not linear. […]
An Audience Analysis Tip from Somerset Maugham
February 22, 2015 By
Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Somerset Maugham, the writer of The Razor’s Edge, said that you can never know your characters well enough. […]
How to Create More Accurate User Personas
February 22, 2015 By
Summary: user profiles help connect customer needs to specific products and services. Your ability to define accurate user profiles influences your content strategy, communication plan, and product development. Why do we need user profiles? Different reasons. The main one if that when we are starting out, saying building an educational product, we may have an […]