Tag Archives: Marketing Plan

The Netflix ‘Audience Analysis’ Dilemma

If you use Netflix, you’ll be familiar with the way it tries to anticipate your interests and suggest movies according to your previous viewing patterns. What’s interesting here is that it’s quite good at it. After using it for a few months, Netflix has started to suggest movies that, reluctant though I am to admit […]

J.K. Rowling: 7 Audience Analysis Writing Tips

J.K. Rowling said that she never wrote with a specific audience in mind. When she started to write Harry Potter in a cafe, her priority was to get the story down first and let the rest take care of itself. This approach may work in fiction but can you apply it to business documents? In […]

Product Development – How to Find Early Adopters

Can power users make or break a new product, even before it hits the shelves? When developing your marketing plan, give some consideration to how power users (usually the early adopters) will relate to your product. Why is this important? Power users, especially if they have a blog, social capital, or newspaper column, will be […]

7 Ways to Use Focus Groups for Audience Analysis

One of the simplest ways to improve your marketing plan, is to use Focus Groups to gather data about your target audience. You don’t need a large budget to do this. Indeed, most of the Audience Analysis demographics we capture are performed in small focus groups with 5-10 people. Instant Download – Only $9.99! [Learn […]

5 Work-From-Home Business Ideas

Tom Peters says, “the value of services will continue to fall” and that the only way to survive is to differentiate yourself from the competition. Is this true? How do you make yourself stand out from the crowd? If you don’t, what impact could this have on your career? [Learn more about these Business Plan […]

How to Give an Elevator Pitch

What do you feel when people say, “and tell me about yourself?” Most of us dread giving the elevator pitch – the story of your life in 60 seconds. Scary, isn’t it? It doesn’t have to be. The mistake everyone makes is to take a deep break, force a smile, and then starting ploughing ahead. […]