How can you develop a blog for your new business? Elli from Botswana wrote in to ask how she could develop a blog writing framework for her new accountancy business. She says, ‘Writing article after article is a bit of a grind. Is there some way I can speed up what I’ve written or re-use […]
Summary: Writing for the web is very different from what you learn in school. The rules about grammar, structure, format, and narrative often don’t apply. In this tutorial we identify best practices on how you can improve your web writing, especially if you write for a company, corporate, or government agency. The University of Chicago “Most […]
Here’s the problem. Imitation is in our DNA. You look at successful people, see how they dress, cut their hair, eat, travel, and try to copy them. The thinking is that if you replicate their actions – the ones that appear to have made them successful – you’re likely to be successful too. Doesn’t work, […]
So, you have a business blog and don’t know how to make it more interesting. What do you do? Let’s do a small experiment. The next time you’re in your local book store, go past the section where you usually hang out. Keep going. Soon, you’ll find yourself in parts of the bookstore you never knew existed. […]
Want your Emails to be Blog posts? Want your Blog posts to be Emails? This is why I choose AWeber for my more marketing campaigns as it has more power features than Google Feedburner and also helps me do upselling and split testing. One of the hidden features in AWeber is the ability to send an excerpt of the blog post to an email newsletter or send the entire email to your blog. Here’s how to sync these settings in AWeber.