What are the three documents most potential customers wants to read? I’d say it’s white papers, case studies, and product brochures. The first sets the scene, the second shows you how it works, and the third… this tells you how and why it works. Of the three, product brochures are the least sexy. But they’re […]
What happens the moment you hear, ‘I’m going to be brutally honest with you’? I tend to filter out the honest part and tense up, wondering about the brutal part. You the same? You sense what’s coming next. It doesn’t feel good. We’re ‘brutally honest’ when someone annoys us but we can’t say it to their […]
Why aren’t you using video to create more content? I took this video when heading to a museum in a Beijing taxi. It won’t win any academy awards but it has a certain charm. For me, shooting videos just makes sense. You can always find five minutes to flip open your phone and press Record. You […]
How do you track Change Management tasks? Here’s how I do it using Excel. If you look at a large project as many small tasks chained together, it’s easier to start. Learn more about these excel Change Management templates here We often get stuck with large projects because we can’t find the right place to […]
White paper writing: how much can I charge? There are three ways to get paid to write white papers. Daily Rate Agree on a fixed daily rate and the number of days to write the document. If you’re new to the industry and trying to build your portfolio, this is the simplest way to go. […]
The Executive Summary is the sales pitch for your Business Plan. Follow these guidelines to capture the reader’s attention and encourage them to learn more about your product.
Summary: Create a preface for technical documents to describe the scope, contents, and materials referenced in the main document. Does a document need a preface? Not always. Short documents are fine without one. However, longer documents, especially those that have changed over releases will benefit from a preface. From one angle, the purpose of the preface is to set […]
Have you noticed the way you read (and work) on your phone is different than on your PC? Size, font, layout are all culprits, but there’s more. Research from the Nielsen Norman Group highlights that short mobile sessions means writers must create mobile friendly content in anticipation of user interruptions, slow download speeds, and user […]
In the fairy tale, The Boy who cried Wolf, the villagers stopped believing the child. There was no wolf, they thought which was true until one day… The same thing occurs when you – or someone above you – creates an artificial deadline. I’m looking at a report that says we have a hard deadline […]
This article provides a practical, step-by-step checklist designed to help you create effective white papers. We’ll explore each stage of the white paper development process, outlining the tasks and considerations at each step.
By following this checklist, you’ll be able to streamline your workflow, improve the quality of your white papers, and achieve your communication goals.
