Author Archives: Anthony James
Jul
First impressions count. For this reason, you need to pay special attention to the Executive Summary. If your clients or investors don’t get past the Executive Summary, then the rest of your document will go unread. This also raises the question: Should you write your Executive Summary before or after you’ve written your Business Plan? […]
Jun
If your Microsoft Word files suddenly become huge and start crashing, here’s how to fix it. Sometimes MS Word files explode from 1 to 10 MB in a few minutes? Why? Why Bullet Lists Creates Large MS Word files? The first offender is Bullet Lists. If there is one thing that’s guaranteed to crash Microsoft […]
Jun
technical-writer-ivan-walsh-chinaWorking in China means more business and less technical writing, especially proposal development, web marketing case studies and white papers. As some friends I hang out with on LinkedIn are also moving into biz writing, I thought I’d add a few tips here. While there is some overlap with technical writing, it does require a different mindset, for example, to understand the emotional drivers that persuade customers to accept or reject business proposals.
Jun
At the end of the workshop, our client confessed, ‘I didn’t know our business worked like that’.
We’d moved onsite and over three months mapped out the processes in his Finance, Sales and Operations Depts. For me, one of the most rewarding aspects of Business Analysis is discovering how a business works and then mapping it out in Visio.
Mar
Every Project Director demands a crystal-clear plan for their project. How should you develop this programme? Should it be made in the same way each time? At what phase will dependencies, baselines and actuals be recorded? To show the answers to these usually asked questions, read on…
When implementing any type of marketing campaign it is wise to first take a step back and decide how to develop your campaign. Many companies are have made the executive decision to go forward with social media—they just aren’t so sure what to do.
Mar
Twenty articles to get you started with your case study writing. It’s all here. Case Study methodology, SWOT, grounded theory, interviewing SME, Media Kit, Marketing Plans, how to promote your products and services, raise its market profile, and construct, format, design and publish your document.
