It sounds like a contradiction to encourage others to make mistakes, doesn’t it? But if your company doesn’t allow others to do so, how are they going to challenge their assumptions about what works or what could be improved? No one criticizes a child for falling off a bike when it learns to cycle. It […]
Sometimes looking back gives us a little more perspective. The Romans were the first to build roads. Real roads. Networks. They connected Constantinople to Seville and London to Carthage. All paths lead to Rome. If that isn’t impressive enough some of those roads are still in place today. Think about this. They built the roads […]
You finished your Business Plan. Looks good. Checked the Business Case. Close the gaps and made the adjustments. Started to write the Marketing Plan. What next? Like all small businesses you need to make that step from the drawing board (business plan) to the high street and the only way to do this is to get funding.
Sales Proposal Writing is different than Grant Writing. Your Executive Summary needs to describe how the proposal matches the Request For Proposal requirements. Here are ten ways you can improve your success rate and ensure you win the bid.
While we teach our kids to be respectable when in school, we then encourage them to tear the opposition asunder when they play sports. Getting the right balance between competition and aggression is very difficult. I see this with team leads who try to bully others into working harder (ironically, these targets are usually the workhorses) and with sales people who try to intimidate others into buying products.
Warren Buffet’s Annual Reports were the first I ever read. To this day, I go back and re-read them to remind myself what business writing is really about – making a connection with words. That’s it. The more you can connect, the more people will read you. They may not agree with you – more […]
‘The business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective.’ Warren Buffett. 15 White Paper Templates for only $19.99 How to Write an Executive Summary that Generates Interest Your Executive Summary should excite the reader and help them understand the key results and conclusions in your business document, […]
A quick search on Google shows us that the business community has some strong opinion on the value of business plans. Some deride them as antiquated whereas others see them as the foundation stone for a business growth. Who’s right? Well, it would be nice if someone did some research on the value of business […]
First impressions count. For this reason, you need to pay special attention to the Executive Summary. If your clients or investors don’t get past the Executive Summary, then the rest of your document will go unread. This also raises the question: Should you write your Executive Summary before or after you’ve written your Business Plan? […]
What’s the first thing that comes to mind when I say Cult? I was offered a job with Apple many years ago and turned it down. They struck me as a bit odd. Think different campaigns were somehow a tiny bit sinister. I couldn’t put my finger on it didn’t buy into it. Later I […]
Two articles in this week’s Harvard Business Review caught my attention: What the U.S. Can Learn From Europe About Gender Equality in the Workplace, and Can She Lead? The articles raise the sensitive issue of whether women make good bosses, want to be bosses and (slightly controversially), will men support women bosses or do their […]
Paying for a small business startup requires plenty of planning and researching. Here’s a list of five ways to fund your SMB (Small and Medium-sized Business), as well as what each option may entail for you as an owner.
I never give advice. Let me rephrase that. I never give unsolicited advice. If you don’t ask for my opinion, I don’t give it. It’s not because I don’t want to help you. I do. It’s because people value what they pay for. And the ‘ask’ in asking for an opinion is a type of payment… and Trust is the currency. This brings us to the tricky subject to giving feedback to your boss. When do I give my opinion? How do I phrase things to avoid offense? What happens if I get it wrong? Here are a few ideas.
Summary: Developing a Business Plan for a Work From Home business requires a clear understanding of the investor’s requirements. Understand their Point of View before you start to write. This three-part formula unlocks the key to running a successful home-based business. Working from home isn’t quite as easy as the online ads make it out […]
Google Webmaster Tools is one of the hidden secrets on Google. Use this to add your site directly to its index, verify that Google sees your site (and sub-domains), and also fix the errors it has identified. Split testing has shown me that sites indexed this way perform better than sites that rely on xml […]