Tag Archives: Executive Summary
You finished your Business Plan. Looks good. Checked the Business Case. Close the gaps and made the adjustments. Started to write the Marketing Plan. What next? Like all small businesses you need to make that step from the drawing board (business plan) to the high street and the only way to do this is to get funding.
Sales Proposal Writing is different than Grant Writing. Your Executive Summary needs to describe how the proposal matches the Request For Proposal requirements. Here are ten ways you can improve your success rate and ensure you win the bid.
While we teach our kids to be respectable when in school, we then encourage them to tear the opposition asunder when they play sports. Getting the right balance between competition and aggression is very difficult. I see this with team leads who try to bully others into working harder (ironically, these targets are usually the workhorses) and with sales people who try to intimidate others into buying products.
First impressions count. For this reason, you need to pay special attention to the Executive Summary. If your clients or investors don’t get past the Executive Summary, then the rest of your document will go unread. This also raises the question: Should you write your Executive Summary before or after you’ve written your Business Plan? […]
Paying for a small business startup requires plenty of planning and researching. Here’s a list of five ways to fund your SMB (Small and Medium-sized Business), as well as what each option may entail for you as an owner.
I never give advice. Let me rephrase that. I never give unsolicited advice. If you don’t ask for my opinion, I don’t give it. It’s not because I don’t want to help you. I do. It’s because people value what they pay for. And the ‘ask’ in asking for an opinion is a type of payment… and Trust is the currency. This brings us to the tricky subject to giving feedback to your boss. When do I give my opinion? How do I phrase things to avoid offense? What happens if I get it wrong? Here are a few ideas.
When implementing any type of marketing campaign it is wise to first take a step back and decide how to develop your campaign. Many companies are have made the executive decision to go forward with social media—they just aren’t so sure what to do.