If you’re reading this, you’re probably thinking… made. Why do I say this? Because if you are a ‘born writer’, and have written from a very early age as most do, you’d feel that most writers are born, not made. You either have it or you don’t. But it this true? I hate to say it […]
In WSJ, Gillian Flynn, the author of Gone Girl, says about Deep Water, “When you decide to pair yourself off with someone for life, it’s supposed to be this psychologically and emotionally safe place you can retreat to. And often it doesn’t turn out like that, and there’s something very frightening about revealing not just […]
Ever planned to run a 1ok mini-marathon? Good intentions, right? One part says Yes. Another says… No. There’s always that little voice in your head going, “Can’t we do it later? Just a little while? Pur-lease!” For me, I like the idea of training, but making the actual effort can be different. Corporate training is […]
Need a product features matrix? If you have one product and one feature only, you probably don’t. If you can’t remember every feature, and the different benefits each offers, and the use cases, and the business rules, then you may need a feature matrix. Not convinced? Ever heard of Backrub? Well, grasshopper… Once upon a […]
One of my friends, TP, doesn’t believe in buying books anymore. Or buying anything for that matter. “It’s all free,” he said. “You can get it on the internet. It’s all out there. You just need to search”. I think he’s overlooking something. Yes, some things are free but you only value what you really […]
Summary: Key content requirements for software product feature pages are: introduce features, answer questions, and provide user stories. The Purpose of Product Feature Pages The product feature page is the front door to sales. It should be designed for customers searching for products that solves specific problems. This means that when designing the features page […]
Know the difference between affect and effect? Or where to use that but not which? Or when to use which but not with a comma before it? I know. MS Word forbids it. But can expect from a bot? Anyway… You could fill several multi-story car parks with people who — or is it that? […]
I’ll be finished by nine, you tell yourself. After that, maybe a bit of Netflix. That’s at 7.30. Then someone comes over. “Just popped over for a minute.” You put the kettle on. 8.45 they’re still there. “I hate to be rude”, you stammer, “but there’s this report thingy…” It’s a bit awkward but they […]
Noreen Malone, senior editor at New York magazine, admits what everyone else thinks about those pesky em-dashes. “The problem with the dash—as you may have noticed!—is that it discourages truly efficient writing. It also—and this might be its worst sin—disrupts the flow of a sentence. Don’t you find it annoying—and you can tell me if […]
Hate being interrupted? Who doesn’t. The thing is: sometimes you need to interrupt others too. If you start off with, ‘I just got a quick question…,’ their proton shields shoot up. Defense mode activated. Getting the response you were hoping for slips away… ‘Yeah, I’ll get back to you’, isn’t good enough when you need […]
