Are you lazy? I am. Instead of wracking my brains trying to come up with clever headlines, I look at what others have written, and see if I can go one better. It’s a private little game I play with myself. I suspect a lot of other writers do the same thing. You see a […]
Tag Archives: Headline Writing
Summary: Writing for the web is very different from what you learn in school. The rules about grammar, structure, format, and narrative often don’t apply. In this tutorial we identify best practices on how you can improve your web writing, especially if you write for a company, corporate, or government agency. The University of Chicago “Most […]