The Daily Mail Headline Writing Formula

Are you lazy? I am. Instead of wracking my brains trying to come up with clever headlines, I look at what others have written, and see if I can go one better. It’s a private little game I play with myself. I suspect a lot of other writers do the same thing. You see a […]

How to increase sales by writing more ‘scannable’ product pages

What’s the simplest way to get a prospective customer into the sales cycle? Write scannable web pages. Why? Because if it’s written correctly, you get them to read ALL of what you wrote, which improves your chance of getting them into the sales funnel. Think about it. When you’re reading online, do you read every […]

How to write ‘engaging’ content for Government blogs

Summary: Writing for the web is very different from what you learn in school. The rules about grammar, structure, format, and narrative often don’t apply. In this tutorial we identify best practices on how you can improve your web writing, especially if you write for a company, corporate, or government agency. The University of Chicago “Most […]