Your ability to communicate effectively, persuade others, and motivate teams are influenced by your writing skills. While some people appear to be born great writers, others get there by practice. Let’s look at how you can improve your business writing skills. Set a writing goal Be specific. Decide to improve one area of your business […]
Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for.
Use the following deep writing plan to simplify your writing process
Jane Austen “How quick come the reasons for approving what we like.” Want to be a more persuasive writer? A few suggestions: Tap into the reader’s values. Be decisive. Don’t sit on the fence. Force the reader to take sides, hopefully with you Ask the reader a question, often framed as a dilemma. Help them […]
What’s your reaction when you’re asked to give feedback? I expect it’s that unpleasant feeling when you feel obliged to do something, but would rather not. Most of us don’t like giving feedback. Somehow there is a negative element associated with it. However, we need feedback. Others need it too. Giving it to others helps […]
The first question is: who are you writing this customisation guide for? As a technical writer, the skill to developing a useful guide is to keep the reader in mind. Who will be reading this customisation guide? What’s the most important thing they need to know? How can I make this more helpful to them? […]
Use this checklist to review business, medical, or technical documentation. It is recommended to review the document for start to finish for each item on this list, instead of reviewing all items as you go through the document. In other words, check that all images are correct throughout the document. Fix any errors. Then go […]
No one wants to admit they’re lazy. I don’t. But if we’re not careful we end up getting into ruts, stagnating, going in the same circles, getting less results each time. So, how to stop this? In no order: Read outside your comfort zone. Ask for feedback, but not from your staff. Go to events […]
The purpose of screenshots is to compliment the text, not replace it. This means that your screenshots compliment what you’ve written and help orient the reader. They also help reduce anxiety in the reader as they can check if they are on the right window. What to capture Identify where the user needs to perform […]
