Jane Austen “How quick come the reasons for approving what we like.”
Want to be a more persuasive writer?
A few suggestions:
- Tap into the reader’s values.
- Be decisive. Don’t sit on the fence.
- Force the reader to take sides, hopefully with you
- Ask the reader a question, often framed as a dilemma.
- Help them resolve it. Provide a path.
- Fear, Uncertainty, and Doubt
- Gather your facts
- Avoid being dis-respectful to others
- Vary the pace
- Include memorable quotes
- Include statistics and give credit to the source
- Talk in an inclusive way
- Use a blend of ‘you’ phrasing and formal language. Avoid getting too matey with the reader.
- Present the case against first
- Identify each point you want to make
- Use stories to make it memorable
- Repeat the most important point