You and your team pour hours, days, sometimes weeks into crafting detailed proposals. You hit submit, cross your fingers, and wait. Sometimes you win, sometimes you lose. But do you actually know how often you’re successful? When I ask clients, ‘What’s your win rate?’, I often get answers based on gut feelings or recent memory – “We win a fair few,” or “We lost a big one last month.” Relying on anecdotes isn’t a strategy; it’s flying blind, hoping for the best without truly understanding your performance.