Author Archives: Anthony James
Sep
I’m not the type of person that likes to plan, but I do see the benefit. Taking f.a.t., for example. It’s really hard to get rid of. Try as I might it just won’t budge. Actually, that’s not totally true. If I create a goal, stick to it, and measure my success, the pounds do […]
Before you put your hands on the keyboard and start typing, ask yourself: Specific – what’s the one thing I want this person to understand? Response – what’s the response I want from this person? Incentive – what incentive can I give this person to reply as fast as possible? #1 What’s the one thing […]
When I go buy petrol, they try to upsell me chocolate. It’s pink and nasty looking. ‘No thanks, I’m trying to lose weight,’ I say, feeling embarrassed. ‘No problem,’ the attendant replies. ‘No problem?’ Was their a problem? If you run a business, it’s often interesting to look at these everyday situations and ask: Why […]
Sep
Before we start. Should it be people’s or peoples? I bet you noticed that, right? I do. @denise_bryson admits, “I’m such a grammar nazi that if I spell something wrong in a tweet, I have to delete it.” Of course, Nazi is spelt with a capital N but we’ll try to be good and let […]
What’s the difference between writing for mobile phones (iphone) and other types of writing? Instead of giving a short answer, let’s look at how to write mobile content from a few different angles. Over the next 5 weeks, I’ll write more articles about mobile content development. If you like it, let me know and I […]
