Tag Archives: Voice

How to Write a Sales Page For B2B Products

How do you describe your product to a new customer? As part of your marketing plan, you need to consider how to present your products to attract potential customers and also generate repeat business for your current customer base. Over the coming weeks, we will look at how to develop a product from scratch, define […]

How To Write Public Service Announcements (For Non-native English Speakers)

When’s the last time you used the word ‘alight’? If you use the bus or train in Dublin, Ireland, you might hear or see: ‘Take care when alighting the bus.’ Yes. today’s culprit is the word alighting. Alighting means dismount. What they should say is something like, ‘Be careful when getting off.’ or even Mind […]

1 Minute Writing Tip: Active v Passive Voice

Know when to use the active and passive voice in your business or technical documents? Maybe? Let’s look at voice for a minute. What does it mean to write in the active voice? Is the passive voice as *bad* as people say it is? Obviously not. The voice tells us whether the subject of the […]

How can I improve my business writing skills?

Your ability to communicate effectively, persuade others, and motivate teams are influenced by your writing skills. While some people appear to be born great writers, others get there by practice. Let’s look at how you can improve your business writing skills. Set a writing goal Be specific. Decide to improve one area of your business […]

Audience Analysis Checklist For Marketing Plans

Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Audience Analysis Checklist If you’re looking for ways to improve your audience analysis and conduct better market research, […]