How to Place an Order with your Credit Card (Instead of PayPal)

You do NOT need a PayPal account to place an order on this site. This page explains how to buy templates using your credit card instead of PayPal. I know many of you prefer not to use PayPal and don’t want to setup an account just to buy a template, so I thought I’d explain how […]

3 Storytelling Techniques for Business Proposal Writers

Seen The King’s Speech? Business writers can learn a lot from it. For starters, imagine how hard it must have been to get funding. ‘Well, it’s about this guy who stammers a lot. Or stutter. Whichever’s the right word…’ ‘He stammers?’ ‘Yeah, all the time.’ ‘It’s a great story. Let me tell you what happens […]

NEW: Troubleshooting Plan Templates for Technical Documentation

Samantha from New Zealand asked me last week why the Troubleshooting Guide Template wasn’t for sale on the site. While this Microsoft Word template is already part of the Technical Writing Kit, I understand that not everyone wants all those documents. So, for those who want this document, what I’ve done is create a new sales page and offer it a standalone product.

10-Point Checklist For Headline Writing

Looking for headline writing tips that will capture attention immediately and force readers to stop in their tracks? Who doesn’t? What exactly are headlines? What purpose do they serve? Headlines are the ‘ad’ for what’s about to follow. Its purpose is to tease the reader into clicking or reading more. If your headline fails, no one […]

Video: How to Write a White Paper

Summary: Use white papers to create high-value content that generates leads, positions your product in a crowded marketplace, and develops a relationship with prospective customers. Video: How to Write a White Paper In this video Ivan explains how to write your first white paper. Get the template from the link below. This detailed tutorial (14 […]

Business Rules vs. Business Requirements

Summary: Understand the difference between business requirements and business rules before you start defining the business process. This Klariti tutorial will explain how to write business requirements and how, and where, to include business rules in your process and workflow designs. Business Rules vs. Business Requirements One area where many graduates and business analysts get […]

5 Steps to a More Persuasive Business Plan

You have an idea for a business. You know what you want to sell, who you can sell it to, and how much you stand to earn from it. There’s just one more thing you need: a business plan. Many people dread the idea of preparing a business plan. They think of them as complicated, unnecessary documents that exist only to make it more difficult for them to get started as an entrepreneur. They are wrong.

9 Mistakes to Avoid When Starting Your First Web Business

In 1996, I downloaded Netscape Navigator 2.0 and got on the web. It was incredible. If you weren’t there, it’s hard to explain the sheer excitement of getting your first AOL account, dialing up to go online, waiting for your first page to slowly download, and then going WOW!

The first day I went online—it was a lovely Sunday, I still remember it—I stayed online for 7 hours straight. I was transfixed. The world outside melted into the background. Hook, line and sinker. I was pulled in.

21 Executive Summary Writing Tips

Summary: An Executive Summary is one of the most challenging types of writing. This short document requires structure, planning, and persuasion. This Klariti tutorial will explain how to write an executive summary that gets your reader’s attention, highlights your unique point of view, and encourage the reader to examine the main document, typically a business […]

How to Structure a Business Case Study

In this tutorial, we describe how to structure a business case study, typically the type of document that will form part of a marketing effort. Unlike other business documents, such as white papers, the structure of a case study is a little different. The difference is two-fold: one is that the sequence is not linear. […]

NEW: 10 Business Proposal Templates (MS Word and Excel)

Since we started the site in 1997, the business proposal templates have been the most popular by far. The User Guides come second. However, for some reason, we didn’t update them for quite a while. Not sure why as we do a lot of freelance proposal writing and should (read: will) add more proposal writing […]

9 Ways to Write Better Abstracts

I had planned to call this article ‘The Nine-Step Strategy for Writing Summaries That Intrigue Readers’ but had a second look. It’s a bit long. And as this article is about writing headlines, summaries and abstracts, well… Let’s stick to the plan.

“An abstract highlights the key points you want your reader to remember after they’ve read your document.“

How To Gather Information for Your Case Study

Use the following questionnaire to capture the necessary information to write your case study. This questionnaire is designed to help case study writers work with their clients to gain a deeper understanding of how the implementation solved their specific problem. It suggests a series of questions you can ask your client to learn more about […]

The Ultimate Guide to Writing an Executive Summary for Business Plans

In this tutorial, we look at how to write an effective executive summary. We’ll explain the difference between an executive summary and an Introduction, then look at how you to improve the tone, narrative, and language. Your ability to summarize your business plan, report, or proposal affects the likelihood you’ll receive the funding, support, or […]

VIDEO: How to Write the Executive Summary for Your Business Plan

In this video Ivan explains how to write the Executive Summary for a Business Plan. You can apply these writing guidelines to any document that requires an executive summary. If you have a question, please leave it on the YouTube channel. How to Write an Executive Summary for a Business Plan Executive Summary Tutorials How […]