The Ultimate Guide to Writing an Executive Summary for Business Plans

In this tutorial, we look at how to write an effective executive summary. We’ll explain the difference between an executive summary and an Introduction, then look at how you to improve the tone, narrative, and language. Your ability to summarize your business plan, report, or proposal affects the likelihood you’ll receive the funding, support, or […]

VIDEO: How to Write the Executive Summary for Your Business Plan

In this video Ivan explains how to write the Executive Summary for a Business Plan. You can apply these writing guidelines to any document that requires an executive summary. If you have a question, please leave it on the YouTube channel. How to Write an Executive Summary for a Business Plan Executive Summary Tutorials How […]

5 Benefits of Writing Case Studies

According to market research firm Gartner, case studies are the first reference document decision-makers turn to when researching a new product. In addition, case studies are sought out very early in the buying cycle. For this reason, small businesses owners should consider developing a library of case studies to capitalize on the appetite for such […]

Are you Making these Mistakes when Writing White Papers?

What are the most common mistakes when writing white papers? Tone, structure, and voice are common issues for novice writers. Let’s look at these examples from a white paper and see if we can fix it. Style and Tone in white papers What do you notice about the opening paragraphs of this white paper? First […]

What’s the worst piece of writing advice you’ve ever got?

Mine was to write every day. I blame Hemingway. At first glance, writing every day makes sense. You get more words in, hit your targets faster, and move on to the next task. It feels productive. You’re getting somewhere. Somewhere… But is it any good? Scientific American reports that, ‘Research on naps, meditation, nature walks […]

How to Write a Sales Page For B2B Products

How do you describe your product to a new customer? As part of your marketing plan, you need to consider how to present your products to attract potential customers and also generate repeat business for your current customer base. Over the coming weeks, we will look at how to develop a product from scratch, define […]

The Ultimate Editing Checklist for Proofreading Important Business Documents

Summary: One typo can ruin your credibility. Ensure that every business and technical document you write is fact checked, proofed for errors, and reviewed for clarity, accuracy, and comprehension. This Klariti tutorial provides a step-by-step guide to review your documents. It identifies what you need to do before you start the actual proofing, strategies to […]

7 Ways To Avoid Crashing Long Documents in MS Word

If you use MS Word to write documents, you might find the following tips helpful. I use Word to write documents up to 200 pages, even longer, and have managed to keep the document in good shape by following guidelines. Formatting — avoid cutting/pasting material directly from one file into another as this brings unwanted […]

How to Manage Large Writing Projects in 5 Steps

Summary: Plan your writing before you start. This ensures your material is focused, less likely to revision, and aligns with your content strategy. This Klariti tutorial provides a step-by-step guide to write, edit, and publish large documentation deliverables, such as RFP responses, business plans, or technical documentation.   [Learn more about this Software Development Template […]

How To Write Public Service Announcements (For Non-native English Speakers)

When’s the last time you used the word ‘alight’? If you use the bus or train in Dublin, Ireland, you might hear or see: ‘Take care when alighting the bus.’ Yes. today’s culprit is the word alighting. Alighting means dismount. What they should say is something like, ‘Be careful when getting off.’ or even Mind […]

1 Minute Writing Tip: Active v Passive Voice

Know when to use the active and passive voice in your business or technical documents? Maybe? Let’s look at voice for a minute. What does it mean to write in the active voice? Is the passive voice as *bad* as people say it is? Obviously not. The voice tells us whether the subject of the […]

How to Write a Technical Datasheet

In this tutorial, we look at how to write, review, design and improve your datasheets. What is a Datasheet? While this seems obvious, make sure you understand the purpose of datasheets before sitting down to write. Unless you know who the target reader is, and what they will do with this document, you are likely […]

The Daily Mail Headline Writing Formula

Are you lazy? I am. Instead of wracking my brains trying to come up with clever headlines, I look at what others have written, and see if I can go one better. It’s a private little game I play with myself. I suspect a lot of other writers do the same thing. You see a […]

How to Repurpose Content into Different Formats

What is content repurposing? Content repurposing is creating modular content that you can modify into different formats. For example, one hub article could create several spokes articles if repurposed correctly. But it is not copy and pasting or spinning articles to create low-quality articles. If done right, it allows you write many interrelated articles very quickly. It […]

How to Start Writing REST or Web API Documentation

Let’s say you’ve been asked to document a set of REST or Web APIs, a new area for you. Where do you start? At first this can seem overwhelming. So many new acronyms, terms, jargon, and pieces to fit together. Here’s a suggested approach. Focus on a specific api,  for example, REST. Ignore the temptation […]