In this updated proposal writing course, we’re going to start by looking at how you can write a more customer focused proposal. Now, this might sound obvious but it can easy to miss the mark when you, and other contributors, are looking for ways to promote your company.
So, before you start writing a ‘me’ focused proposal, let’s look at how to step back, study the ask from the client’s point of view, so you can craft a response that zeroes in on their specific needs.
What’s an Executive Summary? Think of it as a sales pitch. It’s designed to encourage the reader to turn the page and read the rest of the document. How do you do this? What’s its purpose? Its purpose is to: Highlights the major points of the report Describes any results, conclusions, or recommendations from the […]
In this tutorial, we describe how to write an abstract, for example, for reports, proposals, case studies, and other types of documentation. An abstract… it sounds so simple… Ok, explain ‘gravity’ in one sentence? Hard, isn’t it? Remember the frustration you’ve felt when someone asked you to explain a difficult concept? It’s easy to talk […]
Learn how to write, review, and refine the Executive Summary of a Case Study document.
Summary: Create a preface for technical documents to describe the scope, contents, and materials referenced in the main document. Does a document need a preface? Not always. Short documents are fine without one. However, longer documents, especially those that have changed over releases will benefit from a preface. From one angle, the purpose of the preface is to set […]
Sales Proposal Writing is different than Grant Writing. Your Executive Summary needs to describe how the proposal matches the Request For Proposal requirements. Here are ten ways you can improve your success rate and ensure you win the bid.
