Does high school teach us to write in a way that’s counterproductive in the real world? Most high schools teach us to write in a formal, literary style, usually by studying the ‘classics.’ But does this make sense in today’s economy? When you go out and find your first job, what’s the first thing you do? Change […]
Tag Archives: Style
08
Nov
Nov
Do you use case studies to influence prospective customers? My guess is that you do as case studies are one of the most effective ways to soft sell technical products. But are you getting the response you’d expect? If not, then this tutorial will help. Technology Case Study 19 Case Study Templates for only $19.99 […]
07
Nov
Nov
Want to learn how to write business rules? Writing Business Rules should be easy. After all, you’re documenting how the business works, right? This shouldn’t be too hard as you’d assume everyone knows how it works. It’s how they do thing every day. Alas, that’s not always the case. Business Rules Templates (MS Word/Excel) Download these Business Rules […]
Wish your kids had a passion for writing? Most parents worry about their children falling behind. Maths, writing and science are the three that come up in our house. Like most nervous, first-time parents we tried hard – maybe, too hard – to get our son to read and write. And like most kids he […]
08
Jun
Jun
technical-writer-ivan-walsh-chinaWorking in China means more business and less technical writing, especially proposal development, web marketing case studies and white papers. As some friends I hang out with on LinkedIn are also moving into biz writing, I thought I’d add a few tips here. While there is some overlap with technical writing, it does require a different mindset, for example, to understand the emotional drivers that persuade customers to accept or reject business proposals.
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