Case studies are the first reference document decision-makers turn to when researching a new product, according to market research firm Gartner. For prospects, case studies are an effective way to identify potential solutions that may address their requirements. For this reason, small businesses owners should consider developing a library of case studies to capitalize on […]
What are the most common mistakes when writing white papers? Tone, structure, and voice are common issues for novice writers. Let’s look at these examples from a white paper and see if we can fix it. To help you write, format, design, and promote your white papers, we’ve written tutorials, created templates, and made videos. Green Energy theme – […]
Mine was to write every day. I blame Hemingway. At first glance, writing every day makes sense. You get more words in, hit your targets faster, and move on to the next task. It feels productive. You’re getting somewhere. Somewhere… But is it any good? Scientific American reports that, ‘Research on naps, meditation, nature walks […]
How do you describe your product to a new customer? As part of your marketing plan, you need to consider how to present your products to attract potential customers and also generate repeat business for your current customer base. Over the coming weeks, we will look at how to develop a product from scratch, define […]
Summary: One typo can ruin your credibility. Ensure that every business and technical document you write is fact checked, proofed for errors, and reviewed for clarity, accuracy, and comprehension. This Klariti tutorial provides a step-by-step guide to review your documents. It identifies what you need to do before you start the actual proofing, strategies to […]
If you use MS Word to write documents, you might find the following tips helpful. I use Word to write documents up to 200 pages, even longer, and have managed to keep the document in good shape by following guidelines. Formatting — avoid cutting/pasting material directly from one file into another as this brings unwanted […]
Summary: Plan your writing before you start. This ensures your material is focused, less likely to revision, and aligns with your content strategy. This Klariti tutorial provides a step-by-step guide to write, edit, and publish large documentation deliverables, such as RFP responses, business plans, or technical documentation. [Learn more about this Software Development Template Pack. […]
When’s the last time you used the word ‘alight’? If you use the bus or train in Dublin, Ireland, you might hear or see: ‘Take care when alighting the bus.’ Yes. today’s culprit is the word alighting. Alighting means dismount. What they should say is something like, ‘Be careful when getting off.’ or even Mind […]
Know when to use the active and passive voice in your business or technical documents? Maybe? Let’s look at voice for a minute. What does it mean to write in the active voice? Is the passive voice as *bad* as people say it is? Obviously not. The voice tells us whether the subject of the […]
In this tutorial, we look at how to write, review, design and improve your datasheets. What is a Datasheet? Definition: A data sheet is a summary of technical product. It identifies the core features, specifications, and other criteria that the reader will need to understand. If this is your first time writing a data sheet, […]
