How to describe your product to a new customer

How do you describe your product to a new customer? As part of your marketing plan, you need to consider how to present your products to attract potential customers and also generate repeat business for your current customer base. Over the coming weeks, we will look at how to develop a product from scratch, define […]

How to Write a Technical Datasheet

In this tutorial, we look at how to write, review, design and improve your datasheets. What is a Datasheet? While this seems obvious, make sure you understand the purpose of datasheets before sitting down to write. Unless you know who the target reader is, and what they will do with this document, you are likely […]

Audience Analysis Checklist

Summary: audience analysis helps you connect the products you want to sell to the ideal customer you want to sell to. To achieve this, use different audience analysis techniques to define these customer group so you can tailor products and services accordingly. Audience Analysis Checklist If you’re looking for ways to improve your audience analysis […]

An Audience Analysis tip from Somerset Maugham

Summary: audience analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Somerset Maugham, the writer of The Razor’s Edge, said that you can never know your characters well enough. […]

[Tutorial] How to Baseline an Audience

Let’s pretend for a moment that you’re writing a movie. Where would you start? In the old days before the film industry became just that, an industry, maybe you could get away with writing a great script and creating a movie. Though there are exceptions, for the most part, that’s all changed. The role of […]

The Netflix ‘Audience Analysis’ Problem

If you use Netflix, you’ll be familiar with the way it tries to anticipate your interests and suggest movies according to your previous viewing patterns. What’s interesting here is that it’s quite good at it. After using it for a few months, Netflix has started to suggest movies that, reluctant though I am to admit […]

How to Upsell Petrol with Chocolate

When I go buy petrol, they try to upsell me chocolate. It’s pink and nasty looking. ‘No thanks, I’m trying to lose weight,’ I say, feeling embarrassed. ‘No problem,’ the attendant replies. ‘No problem?’ Was their a problem? If you run a business, it’s often interesting to look at these everyday situations and ask: Why […]

J.K. Rowling on Audience Analysis

J.K. Rowling said that she never wrote with a specific audience in mind. When she started to write Harry Potter in a cafe, her priority was to get the story down first and let the rest take care of itself. This approach may work in fiction but can you apply it to business documents? In […]

Product Development – How to Find Early Adopters

Can power users make or break a new product, even before it hits the shelves? When developing your marketing plan, give some consideration to how power users (usually the early adopters) will relate to your product. Why is this important? Power users, especially if they have a blog, social capital, or newspaper column, will be […]

12 Ways to Align Your Marketing Plan to Product Roadmaps

Wouldn’t it be nice if your marketing plan aligned with other department’s activities? One of the reasons it’s so hard to implement a marketing plan is that what you’re trying to do may clash with other dept activities, schedules, and deliverables. This often happens when there is a dependency on the software or product development […]

7 Ways to Use Focus Groups for Audience Analysis

One of the simplest ways to improve your Marketing Plan, is to use Focus Groups to gather data about your target audience. You don’t need a large budget to do this. Indeed, most of the Audience Analysis demographics we capture are performed in small focus groups with 5-10 people. Learn More: Audience Analysis Template Profile Demographics […]

25 More Free eBooks on Social Media

Last week we shared some free ebooks on Social Media. I’ve found twenty-five more and share them below.Some are by Chris Brogan, SEObook, Skellie (personal favorite) and Stacie Mahoe. Most are PDFs.

8 Ways to Define User Profiles for Your Blog

During the Audience Analysis phase, you need to create User Profiles to help you get better results for the market research. What this means is that before you start in-depth marketing activities, you identify the user groups you plan to target before you start any coding, writing, or promotional work. Audience Analysis Template – MS […]

How to Send Blogs Posts To Email

Want your Emails to be Blog posts? Want your Blog posts to be Emails? This is why I choose AWeber for my more marketing campaigns as it has more power features than Google Feedburner and also helps me do upselling and split testing. One of the hidden features in AWeber is the ability to send an excerpt of the blog post to an email newsletter or send the entire email to your blog. Here’s how to sync these settings in AWeber.