Tag Archives: Template
Can you relate to this? A major project has fallen behind schedule. It is way over-budget, morale has collapsed, and your leadership is being questioned. It’s got real nasty. It’s your fault. They’re pointing the finger at you. What should you do?
If the criticism is from outside the organization, then define the ground rules for your Communications Plan. Identify who is responsible for what type of communication, how it will be delivered and what messages you want to convey. The benefit of a cohesive Communications Plan is the message coming from all staff will be consistent and ensure that your core values are communicated effectively.
Mar
Twenty articles to get you started with your case study writing. It’s all here. Case Study methodology, SWOT, grounded theory, interviewing SME, Media Kit, Marketing Plans, how to promote your products and services, raise its market profile, and construct, format, design and publish your document.
Marketing is about credibility. The more people trust your brand, the more likely they’ll buy your products. Seems true, right? One way to increase the credibility of your marketing is to let satisfied customers ‘promote’ your products for you. Case studies are ideal for this. You can use them as stand-alone advertising tools or embed them into your media kit to increase their lead-generating power.
Mar
Most case studies are between two-or-three pages and in the range of 500-900 words, although some tend to run longer. Try to aim for three pages, and include one large graphic per page. Anything more than this and it begins to feel like hard sell advertising; case studies adopt a more subtle soft-sell approach. Energy […]
Mar
There is another method of gathering information which is relevant and must be described. It is called case studies and it is the most adjustable of all research designs. At the level that is the simplest, they give descriptive accounts of the case. Gathering Information For Case Study Research The subject of case studies is […]
Mar
You’ve never written a case study before, right? You wish there was some nice, easy way to get a handle on this. So, wouldn’t it be very nice if someone put together fifteen of the best articles on case study writing? Well, you’re in luck, we have! Learn more about these case study templates 1. […]
