Ever wanted to find that article about writing Business Proposals, or using White Papers for Marketing? How about how to write your first Marketing Plan? Klariti.com now has close to 900 articles. Keeping tabs on these is now always easy, so what I’ve done is start to PDF the most popular articles and drop them […]
Tag Archives: Template
14
Oct
Oct
Jose Mourinho is the most successful football coach in the world today. No one else has won more league titles and silverware than the Portuguese manager.
What fascinates me about Mourinho is the incredible attention is the staggering amount of research he does before meeting the opposition team. Unlike most sports managers, Mourinho will spend late nights crunching numbers and seeing what system best suits his team – based on the data his research team has gathered.
23
Sep
Sep
This is Part One of a Ten part series on creating a Market Research Plan. The sections will roughly be the following:
1. Define What and Who You Want To Research. Who is your real target audience?
2. Define the Problem Statement
3. Develop a Market Research Proposal
4. Design the Research Study
5. Develop Your Market Research Proposal
6. Test the Market Research Design
7. Collect Data
8. Analyze and Interpret the Data
9. Report the Results
10. Next Steps
Can you relate to this? A major project has fallen behind schedule. It is way over-budget, morale has collapsed, and your leadership is being questioned. It’s got real nasty. It’s your fault. They’re pointing the finger at you. What should you do?
If the criticism is from outside the organization, then define the ground rules for your Communications Plan. Identify who is responsible for what type of communication, how it will be delivered and what messages you want to convey. The benefit of a cohesive Communications Plan is the message coming from all staff will be consistent and ensure that your core values are communicated effectively.
02
Mar
Mar
Twenty articles to get you started with your case study writing. It’s all here. Case Study methodology, SWOT, grounded theory, interviewing SME, Media Kit, Marketing Plans, how to promote your products and services, raise its market profile, and construct, format, design and publish your document.
Marketing is about credibility. The more people trust your brand, the more likely they’ll buy your products. Seems true, right? One way to increase the credibility of your marketing is to let satisfied customers ‘promote’ your products for you. Case studies are ideal for this. You can use them as stand-alone advertising tools or embed them into your media kit to increase their lead-generating power.
